Kochnova Iryna Valentynivna
Position
Senior Lecturer of the Department of Marketing and Logistics
Education
higher
2010 – Classical Private University, majoring in Business Economics, specialist in business economics.
Subjects taught
- Marketing Fundamentals
- Marketing
- E-commerce
- Introduction to the specialty
- Business Basics
- Commercial entrepreneurship
- Brand management
- Commodity studies
- General Economic Practice (075)
- Professional Practice (075)
Main languages of communication
Ukrainian (fluent)
Participation in the work of councils and government structures:
Scientific interests:
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Brand management;
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digital marketing;
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online commerce;
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environmental marketing;
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marketing business activities;
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public relations.
Advanced training:
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2014 Classical Private University (Zaporizhzhia). Department of Economics and Entrepreneurship;
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2018 Alfred Nobel University (Dnipropetrovsk). Department of International Marketing (4 credits, 120 hours)
Total scientific papers:
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publications included in the scientific-metric database Web of Science – 2; in collective monographs – 5 articles; in scientific professional publications of category «B» from the list of the Ministry of Education and Science of Ukraine – 19; scientific journals of Ukraine – 4; international foreign scientific publications – 2, abstracts of reports – 80. Has 57 works of educational and educational-methodical nature, author’s certificate for an article – 1.
Main scientific works (publications):
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New trends in society that are changing the nature of marketing activities // Scientific and production journal «State and Regions» Series: Economics and Entrepreneurship.– 2012. – No. 4. – P.139-142
Participation in conferences:
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Onufrienko N.L., Kochnova I.V. The problem of atmospheric air pollution in Ukraine. «European vector of modernization of engineering and economic and management education in the context of sustainable development of the industrial region» of the International Scientific and Practical Conference (May 27-28, 2021, Zaporizhzhia). Zaporizhzhia: Scientific editor N.G. Metelenko. ZNU Engineering Educational and Scientific Institute, 2021. P. 262-265.
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Kochnova I.V., Onufrienko N.L. Environmental problems of pollution in Ukraine: landfills. «European vector of modernization of engineering and economic and management education in the conditions of sustainable development of the industrial region» of the International Scientific and Practical Conference (May 27-28, 2021, Zaporizhzhia). Zaporizhzhia: Scientific editor N.G. Metelenko. ZNU Engineering Educational and Scientific Institute, 2021. P. 254-256.
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Onufrienko N.L., Kochnova I.V. Trends in the natural component of inclusive development of the region. «Development of socio-economic systems in the conditions of a global network environment»: materials of the II International Scientific Conference, (May 21-22, 2021. University of Le Mans, France, Black Sea Research Institute of Economics and Innovation, Ukraine. Odesa: PU Black Sea Research Institute of Economics and Innovation", 2021. P. 79-83.
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Kochnova I.V. Brand management in the context of Ukrainian realities. Brand management: marketing technologies [Electronic edition]: Materials of the III International Scientific and Practical Conference (Kyiv, March 11, 2021) / editor-in-chief A.A. Mazaraki. Kyiv: Kyiv National University of Trade and Economics, 2021. pp. 46-50.
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Kochnova I.V. Ecotourism - as one of the priority areas for the development of the tourism sector in Ukraine using the example of the Zaporizhzhia region. Bioeconomy as a key factor in the development of production and greening of the industrial region: materials of the International Scientific and Practical Conference (November 26-27, 2020, Zaporizhzhia). Zaporizhzhia: Scientific editor N.G. Metelenko. ZNU Engineering Educational and Scientific Institute, 2020. P.77-79.
Honors and awards:
Membership in public associations:
Year of commencement of activities at the university: 2001.
Main scientific works
Contacts
Address:
69011, Ukraine Zaporizhzhia, 64 Universytetska St.
Classroom:
281 (main building)
Phone:
e-mail:
