Position
Associate Professor of the “Marketing and Logistics” Department
Academic degree
Candidate of Economic Sciences
Academic title
docent
Education
higher 2003 Zaporizhia National Technical University, majoring in Organizational Management, diploma qualification – “specialist” (073)
Subjects taught
Marketing of an industrial enterprise Procurement marketing Consumer behavior Brand management Marketing research Introduction to the specialty Marketing
Main languages of communication
Ukrainian (free), German (with dictionary)
Pavlishina N.M., Kharin A.V. Innovation in the age of digitalization. Bulletin of the Kherson National Technical University. 2023. No. 1 (81), pp. 179-188. DOI: https://doi.org/10.35546/kntu2078-4481.2023.1.24. URL: https://journals.kntu.kherson.ua/index.php/visnyk_kntu/article/view/198/190
Pavlyshina N.M. Theoretical aspects of environmentalization and digitalization of enterprises of the agro-industrial complex. Scientific Bulletin of the University of Chernivtsi: Economics: coll. of science works Vol. 840. Chernivtsi: Chernivtsi National University, 2022. 60 c., P.25-31. URL: https://archer.chnu.edu.ua/bitstream/handle/123456789/6988/%D0%92%D0%86%...
<p>Pavlishina N.M., Ryezantseva V.A. Marketing strategy at small business enterprises Bulletin of the Khmelnytskyi National University. 2022, No. 1 (302), pp. 185-188. DOI: https://www.doi.org/10.31891/2307-5740-2022-302-1-31.</p>
<p>Pavlyshina N.M. Socio-economic potential of the Zaporizhzhia region: assessment and directions for strengthening. Change management and innovation. NU "Zaporizka Polytechnic", 2021. No. 2. P. 34-42.</p>
Pavlishyna N., Kot L. The preconditions for the emergence and drivers of marketplaces development in e-commerce. Baltic Journal of Economic Studies, Vol.6 No. 5. Riga, Latvia : "Baltija Publishing", 2020. S.137-147. DOI: https://doi.org/10.30525/2256-0742/2020-6-5-137-147
Pavlishyna N.M., Miloserdova A.K. Analysis of the competitiveness of the products of the aircraft industry enterprise on the example of JSC "Motor Sich" // Pryazovsky economic gazette. 2020. Issue 1 (18) – C. 114-119.
Pavlyshina N.M. Formation of promotion strategy in social networks // Eastern Europe: economy, business and management 2019. No. 6 (23).
Pavlyshina N.M. Advertising text: place in advertising communication and structure // Market infrastructure. 2019. No. 37.
Pavlyshina N.M. Offline and online segmentation of consumers on the example of the life cycle product "splashes" // EUROPEAN JOURNAL OF ECONOMICS AND MANAGEMENT. 2018. Volume 4. P.25-34.
Pavlyshina N.M. Cross-cultural analysis of the consumer in international marketing // Global and national problems of the economy. 2018. No. 21.
Pavlyshina N.M. Marketing luxury. Modeling of consumer behavior / N.M. Pavlyshyn // Scientific Bulletin of the Poltava University of Economics and Trade. "Economic Sciences" series. 2015. No. 2. P.88-95.
Pavlyshina N.M. Intermediaries in the Internet network / N.M. Pavlyshyn // Scientific and industrial journal "States and regions". Series: Economy and entrepreneurship. 2015. No. 2. P.158-162.
Pavlyshina N.M. The Internet as a source of secondary marketing information / N.M. Pavlyshina // Marketing: theory and practice. Collection of scientific papers of the East Ukrainian National University named after Volodymyr Dahl / Col. Ed.: T.S. Maksimova (Editor-in-Chief). Luhansk: V.Dal State University, 2013. P. 131-136.
Address:
69063, Ukraine, Zaporizhzhia, 64 Zhukovsky St
Classroom:
<p>281 (main building)</p>
Phone:
e-mail:
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