Pavlishina Nina Mikhailivna
Position
Associate Professor of the Department of Marketing and Logistics
Academic degree
Candidate of Economic Sciences
Academic title
associate professor
Education
higher
2003 Zaporizhia National Technical University, specialty Organizational Management, diploma qualification – «specialist» (073)
Subjects taught
- Marketing of an industrial enterprise
- Purchasing Marketing
- Consumer Behavior
- Brand Management
- Marketing research
- Introduction to the specialty
- Marketing
Main languages of communication
Ukrainian (fluent), German (with dictionary)
Theses:
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Candidate's thesis in the specialty - 08.00.03 «Economics and Management of the National Economy». Topic: «Development of Entrepreneurship and Human Resources in Ukraine», year of defense - 2011.
Scientific interests:
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marketing activities of an industrial enterprise
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marketing research
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digital marketing
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electronic communications in marketing
Advanced training:
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2022 Internship. Alfred Nobel University (Dnipropetrovsk). Department of International Marketing (6 credits, 180 hours);
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2019 Goethe-Institut (Zaporozhye branch). «DLL 4 – Tasks, Exercises, Interaction»;
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2018 Internship. Baltic Research Institute for Problems of Economic Space Transformation (5 credits, 150 hours);
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2019 Goethe-Institut (Zaporozhye branch). «DLL 4 – Tasks, Exercises, Interaction»;
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2018 Internship. Baltic Research Institute for Problems of Economic Space Transformation (5 credits, 150 hours);
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2017 Internship. Alfred Nobel University (Dnipropetrovsk). Department of International Marketing (4 credits, 120 hours)
Total scientific papers:
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84, including monographs - 5; articles in publications indexed in the scientometric database Scopus and Web of Science - ; in foreign publications - .
Participation in conferences:
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Pavlishina N.M. Situational marketing or hype in war? Restoration of Ukraine and its regions in the context of global trends: management, administration and security. Abstracts of the international scientific and practical conference, Zaporizhzhia, May 25–26, 2023 [Electronic resource] / Editor: V. V. Naumyk (editor-in-chief) Electronic data. – Zaporizhzhia: National University «Zaporizhzhia Polytechnic», 2023.P.345-348
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Pavlishyna N.M. Ecological marketing in the agricultural sector. Technical support of innovative technologies in the agro-industrial complex: materials of the III International Scientific and Practical Conference of Young Scientists (30.01-24.02.2023, Zaporizhzhia).
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Pavlishina N.M. Competitiveness in the focus of digital innovations. Strategies, models and technologies for managing economic systems: materials of the IX International Scientific and Practical Conference (December 16, 2022, Khmelnytskyi). Khmelnytskyi: Khmelnytskyi National University, 2022. 331 p. – P.233-235
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Pavlishyna N.M. Youth entrepreneurship in wartime. Transformation of national, foreign models of economic development and legislation in wartime conditions: materials of the III International Scientific and Practical Conference of the Lesya Ukrainka University, (June 27-29, 2022), Lutsk: SPD Hadyak Zhanna Volodymyrivna, printing house «Volynpoligraf», 2022. 418 p. – P. 253-255
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Pavlishina N.M. Marketing of eco-products. Trends and prospects for management development in the face of global challenges: materials of the II International Scientific and Practical Conference (May 31, 2022, Kherson, Kropyvnytskyi) / edited by N.V. Kyrychenko, G.V. Zhosan and others – Kherson: Book Publishing House of Individual Entrepreneur Vyshemyrskyi V.S., 2022. – 108 p. – P.68-70
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Pavlishina N.M. Marketing management in small business. Current state, problems and prospects for the development of business, financial and credit and accounting systems: collection of abstracts of the II International Scientific and Practical Conference (Ukraine, Kharkiv, May 20, 2022). – Kharkiv: V. N. Karazin KhNU, 2022. – 315 pp. 267-270
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Pavlishina N.M. Agrologistics in the agro-industrial complex. Marketing support of the food market. Collection of abstracts of the XIV International Scientific and Practical Conference (Poltava, May 24, 2022). Poltava: PDAU. 2022. 220 p. P. 100-103
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Pavlishina N.M. Marketing and logistics tools for ensuring inclusive development of the industrial region. European vector of modernization of engineering and economic and management education in the context of sustainable development of the industrial region. International scientific and practical conference of the Engineering Educational and Scientific Institute of NUZP, May 27-28. 2021. P. 382-385.
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Pavlishina N.M. Marketing research in banks. Current state, problems and prospects for the development of business, financial and credit and accounting systems. I International Scientific and Practical Conference, May 26, 2021. P. 272-274
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Pavlishina N.M. Digital-branding. Brand-management: marketing technologies: Materials of the III International Scientific-Practical Conference (Kyiv, March 11, 2021) / deputy editor A.A. Mazaraki. Kyiv: Kyiv. National Trade and Economics University, 2021. P.331-334
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Pavlishina N.M., Kochnova I.V. Digital branding and SMM. Using the latest technologies. The III-rd International Science Conference, February26–27, 2021, Groningen,Netherlands.120p. Pp. 44-47.
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Pavlishina N.M. Marketplace as a business model. Marketing in the context of the development of digital technologies: materials of the III All-Ukrainian scientific-practical online conference (October 30, 2020). Lutsk: IVV Lutsk NTU, 2020. P. 176-179
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Pavlishina N.M. Development of the Crimean business in the conditions of geopolitical uncertainty // Global Imperatives for Business and Law Development: II International Scientific-Practical Conference, Kyiv, October, 10-11, 2019.
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Pavlishina N.M. Passive demand goods as an object of marketing research / N.M. Pavlishina // Modern management technologies, information, financial and accounting support for economic development in the context of European integration: collection of abstracts of reports of participants of the All-Ukrainian Scientific and Practical Conference (April 16-17, 2020, Cherkasy) Cherkasy: Eastern European University of Economics and Management, 2020. P. 389-391
Honors and awards:
Membership in public associations:
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Member of the Ukrainian Marketing Association (certificate No. 567)
Year of beginning of activity at the university: 2012
Main scientific works
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Pavlishina N.M., Kharin A.V. Innovations in the era of digitalization. Bulletin of the Kherson National Technical University. 2023. No. 1 (81), pp. 179-188. DOI: https://doi.org/10.35546/kntu2078-4481.2023.1.24. URL: https://journals.kntu.kherson.ua/index.php/visnyk_kntu/article/view/198/190
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Pavlishina N.M. Theoretical aspects of greening and digitalization of agro-industrial complex enterprises. Scientific Bulletin of Chernivtsi University: Economics: collection of scientific works. Issue 840. Chernivtsi: Chernivtsi National University, 2022. 60 p., pp. 25-31. URL: https://archer.chnu.edu.ua/bitstream/handle/123456789/6988/%D0%92%D0%86%...
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Pavlishina N.M., Rezantseva V.A. Marketing strategy in small business enterprises Bulletin of Khmelnytsky National University. 2022, No. 1 (302), pp. – 185-188. DOI: https://www.doi.org/10.31891/2307-5740-2022-302-1-31.
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Pavlishina N.M. Socio-economic potential of the Zaporizhzhia region: assessment and directions of strengthening. Change management and innovation. National University «Zaporizhzhia Polytechnic», 2021. No. 2. P. 34-42.
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Pavlishyna N., Kot L. The preconditions for the emergence and drivers of marketplaces development in e-commerce. Baltic Journal of Economic Studies, Vol.6 № 5. Riga, Latvia : «Baltija Publishing», 2020. S.137-147. DOI: https://doi.org/10.30525/2256-0742/2020-6-5-137-147
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Pavlishina N.M., Miloserdova A.K. Analysis of the competitiveness of products of an aircraft manufacturing enterprise using the example of JSC «Motor Sich» // Azov Economic Bulletin. 2020. Issue 1 (18) – P. 114-119.
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Pavlishyna N.M. Formation of a promotion strategy in social networks // Eastern Europe: Economics, Business and Management 2019. No. 6 (23).
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Pavlishina N.M. Advertising text: place in advertising communication and structure // Market infrastructure. 2019. No. 37.
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Pavlishina N.M. Offline and online segmentation of consumers on the example of the product of the life cycle «flash» // EUROPEAN JOURNAL OF ECONOMICS AND MANAGEMENT. 2018. Volume 4. P.25-34.
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Pavlishina N.M. Cross-cultural analysis of the consumer in international marketing // Global and national problems of economy. 2018. No. 21.
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Pavlishina N.M. Luxury Marketing. Modeling Consumer Behavior / N.M. Pavlishina // Scientific Bulletin of the Poltava University of Economics and Trade. Series «Economic Sciences». 2015. No. 2. P.88-95.
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Pavlishina N.M. Intermediaries on the Internet / N.M. Pavlishina // Scientific and Production Journal «States and Regions». Series: Economics and Entrepreneurship. 2015. No. 2. P.158-162.
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Pavlishina N.M. Internet – as a source of secondary marketing information / N.M. Pavlishina // Marketing: theory and practice. Collection of scientific works of the Volodymyr Dahl East Ukrainian National University / Ed.: T.S. Maksimova (ed.-in-chief). Luhansk: Publishing House of Volodymyr Dahl SNU, 2013. P. 131-136.
Contacts
Address:
69063, Ukraine, Zaporizhia, Zhukovsky St., 64
Classroom:
281 (main building)
Phone:
e-mail:
