«STARTUP with Zaporizhzhia Polytechnic»: about the secrets of successful marketing
On March 17, the second of five open webinars was held as part of the business idea competition «STARTUP with Zaporizhzhia Polytechnic», where the participants, together with the head of the project office of Akadem.City, the head of the academic start-up support department of Kyiv Academic University, Vadym Gorenko, analyzed the topic «Marketing: research of the target audience, marketing strategy, building a business model and a value proposition».
After the meaningful theoretical part, the participants actively joined the discussion:
- where to start a professional path in marketing
- what is the role of artificial intelligence in the field of marketing and advertising
- how to effectively interact with the target audience
- how to avoid common mistakes when developing a marketing strategy
- how to enter the market with an innovative product
- what is important for the product to enter the international market
The interactive turned out to be useful and successful: Mr. Vadim shared his own experience, analyzed the business ideas of the competition participants and provided the necessary recommendations.
We are sincerely grateful to our expert Vadym Gorenko for the meeting and important information! We thank the participants for their activity and interesting questions! Announcement of the third webinar coming soon!
National University «Zaporizh Polytechnic» organizes training together with partners – the State Organization «Ukrainian National Office of Intellectual Property and Innovations» (IP-office), the National Hub of Intellectual Property and Innovations (National IP&Innovations Hub) and the Network of Technology and Innovation Support Centers (TISC). We are grateful to our partners for fruitful cooperation!
