Effective use of marketing tools with experts from «STARTUP with Zaporizhzhia Polytechnic»
On March 10, the second of 5 open webinars within the framework of the Business Ideas Competition «STARTUP with Zaporizhzhia Polytechnic» took place. Together with Yuliia Tereshchenko, Doctor of Philosophy in Economics, a leading intellectual property professional at UKRNOIVI, we analyzed the intricacies of marketing for the development of business ideas and startups.
Participants learned:
– how to identify and understand your target audience
– how to prepare a value proposition and test your product for compliance with the needs of a potential consumer
– how to analyze the market, form a business model, and build an effective marketing strategy
Together with the expert, the participants discussed and analyzed their own business ideas using various marketing tools.
We sincerely thank Ms. Yuliia for the interesting interactive webinar and useful information!
The Zaporizhzhia Polytechnic National University organizes training together with partners – the Ukrainian National Intellectual Property and Innovation Office (IP Office), the National IP&Innovations Hub and the Technology and Innovation Support Center (TISC) Network. We are sincerely grateful to our partners for their support! We are motivated to implement our business ideas!
Announcement of the next open webinar coming soon, follow here: https://t.me/nuzp_official
