Tonkih Iryna Yuriivna
Position
associate Professor of the Department of Journalism
Academic degree
Candidate of Philological Sciences
Academic title
docent
Education
higher
Zaporizhzhya National University, year of graduation – 2001, diploma with honors, specialty according to the diploma – «Russian language and literature», qualification according to the diploma – «teacher of Russian language and literature, teacher of Ukrainian language and literature».
Classical private university, year of graduation – 2023, diploma with honors, higher education degree «Master», field of knowledge «Journalism», specialty «Journalism», professional qualification «Manager (manager) of communication technologies, press secretary (spokesperson)» (Diploma M23 No. 015509).
Subjects taught
- «Journalistic Ethics»;
- «Internet production (content, product, promotion)»;
- Crossmedia;
- «Trends in the Development of Internet Journalism»;
- «Citizen Journalism and Blogging in Ukraine»;
- «Advertising and Media Production»;
- «PR and Media Production»;
- «Speechwriting».
Main languages of communication
Ukrainian (fluent), English (with dictionary).
Theses:
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Candidate's thesis: on the specialty 10.01.02 - Russian literature. «Transformation of traditional plots and images in the drama of M. Tsvetaeva», year of defense - 2010, Kherson State University (Kherson).
Scientific interests:
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Trends in the development of Internet journalism
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Modern cross-media and new digital platforms for media
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Social media and citizen journalism
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Journalistic ethics
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Speechwriting
Accounts of the scientist:
A total of scientific works: more than 100, of which 20 are professional publications, 1 are manuals, 3 are chapters in collective monographs.
Main scientific works (publications):
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Tonkikh I.Yu. Business speechwriting as a PR technology in business communication: priorities, tasks and vectors of development / I.Yu. Tonkikh // Scientific notes of the Tavria National University named after V.I. Vernadsky. Series: Philology. Journalism. – 2025. – Volume 36 (75). – No. 5. Part 2. – P. 463–469.
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Tonkih I.Yu. The role of storytelling in a speechwriting text / I.Yu. Tonkih // State and regions. Series: Social communications. – 2024. – No. 3 (59). – pp. 74–81.
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Tonkikh I. Yu. Citizen journalism and blogger activities: paradigm shift under conditions of martial law / I. Tonkikh // Working peculiarities of journalists and PR and media professionals during martial law in Ukraine (October 3–4, 2024. Riga, the Republic of Latvia): International scientific conference. – Riga, Latvia : Baltija Publishing, 2024. – RR. 42–45.
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Tonkikh I. Yu. Opinion Leaders of Ukrainian Social Media: Changes in Audience Priorities during War Time / I. Yu. Tonkikh // Interaction between PR and advertising specialists and journalists under modern conditions (December 6–7, 2023, Częstochowa, the Republic of Poland). – Riga, Latvia: Baltija Publishing, 2023. – P. 27–31.
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Tonkikh I.Yu. Specifics of the formation of news content of journalistic telegram channels in martial law / I.Yu. Tonkikh // State and regions. Series: Social communications. – 2023. – No. 2 (54). – P. 56–64.
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Tonkih I.Yu. Transformation of the functions of news telegram channels during the war / I.Yu. Tonkih // Communications and Communicative Technologies. – 2023. – Issue 23. – pp. 87–96.
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Tonkikh I. Yu. Contemporary Platforms of Citizen Journalism: Functional Peculiarities and Vectors of Development / I. Yu. Tonkikh // International scientific conference «The European development trends in journalism, PR, media and communication»: conference proceedings (September 6–7, 2023, Wloclawek, the Republic of Poland). - Riga, Latvia: «Baltija Publishing», 2023. - P. 40–43.
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Tonkikh I. Yu. Peculiarities of functioning of public Telegram channels as a cross-media platform / I. Yu. Tonkikh // State and regions. Series: Social communications. – 2021. – No. 4 (48). – P. 47–54.
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Tonkikh I.Yu. Criteria for the quality of Internet media content / I.Yu. Tonkikh // Horizons of Printing: Scientific Journal. Electronic edition. – Kyiv, 2018. – No. 1 (6). – P. 209–217.
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Tonkikh I.Yu. Documentary sources of journalistic information: features of processing and specifics of use / I.Yu. Tonkikh // History, theory, methodology and practice of social communications in the discourse of university education: collective monograph. – Dnipro: Lira, 2016. – pp. 89–107.
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Tonkih I.Yu. Tasks and functions of readers' blogs on the websites of the online publications «Ukrainian Pravda» and «Korespondent.net» / I.Yu. Tonkikh // Scientific notes of the Institute of Journalism: Scientific collection / edited. V. V. Rizuna. - Kyiv, 2013. - Vol. 53. – October-December. - pp. 273–277.
Participation in conferences:
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Transformation of the tasks of lay journalism in the context of the formation of civil society in Ukraine // VI All-Ukrainian Scientific and Practical Conference «Society and Personality in Modern Communication Discourse», October 15, 2025 – Zaporizhzhia: National University «Zaporizhzhia Polytechnic», 2025.
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The role of citizen journalism in the formation of national identity and the development of civil society in Ukraine // XV International Scientific and Practical Conference «Southern Ukraine in the context of global socio-cultural transformations: issues of cultural, ethno-religious, ethnic and national-civic identity», October 2–3, 2025 – Zaporizhzhia: National University «Zaporizhzhia Polytechnic», 2025.
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The role of barrier-free language in the process of formation of civil society and transformation of norms of journalistic ethics // VI International Scientific Internet Conference «Media Picture of the World: Personality Formation under the Influence of the Media», May 16, 2025. Zaporizhzhia: Berdyan State Pedagogical University, 2025.
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Tasks of speechwriting in the process of PR communication // Science Week-2025. Scientific and practical conference, April 14–18, 2025 – Zaporizhzhia: National University «Zaporizhzhia Polytechnic», 2025.
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Axiological guidelines of political speechwriting in the conditions of martial law // International Scientific and Practical Internet Conference «Ukrainian Language and Culture in the Modern Humanitarian Time-Space: Aspects of Interlingual Communication and Formation of Communicative Competence of a Modern Specialist», February 21, 2025. – Irpin: State Tax University, 2025.
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The potential of social media in the implementation of tasks of constructive journalism // X International Scientific Internet Conference «Language and Society: Ethnocultural Aspect», November 15, 2024 - Zaporizhzhia: Berdyansk State Pedagogical University, 2024
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Citizen journalism and decision journalism: points of intersection and change of emphasis during war // International scientific and practical conference «Peace journalism during war: potential and opportunities», within the framework of the EUROPEACE project «Peace and decision journalism for the European integration of Ukraine in wartime and post-war times» with the support of the European Union Erasmus+ program, November 14–15, 2024 - Zaporizhzhia: NUZP, 2024
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Citizen journalism and blogging: a paradigm shift in martial law conditions,: Baltic International Academy, 2024 // International scientific conference «Peculiarities of the work of journalists and PR and media specialists during martial law in Ukraine», October 3–4, 2024. – Riga, Republic of Latvia: Baltic International Academy, 2024
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Opinion leaders of Ukrainian social media: changing audience priorities during the war // International scientific conference «Interaction of PR and advertising specialists and journalists in modern conditions» (December 6-7, 2023). – Częstochowa: Polonia Academy, Poland, 2023.
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The role of amateur telegram channels in Zaporizhzhia news coverage // All-Ukrainian scientific and practical online conference with international participation «Regional journalism in Ukraine: history, realities, challenges, prospects», October 5-6, 2023 - Poltava: Poltava National Pedagogical University named after V. G. Korolenko, 2023.
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Modern platforms of citizen journalism: features of functioning and vectors of development // International scientific conference «European trends in the development of journalism, PR, mass media and communications»: conference materials (September 6-7, 2023). – Wloclawek: Kuyavian University, Poland, 2023.
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The role of cross-media in the processes of information technologization of society // International Scientific and Practical Conference «Social Communications: Tools, Technology and Practice» (April 28-29, 2023). - Zaporizhzhia: Classical Private University, 2023.
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Peculiarities of news distribution in Telegram channels during the war: professional and ethical aspect // All-Ukrainian scientific and practical online conference «Regional journalism in Ukraine: history, realities, challenges, prospects» (October 6-7, 2022). – Poltava: Poltava National Pedagogical University named after V.G. Korolenko, 2022.
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Professional and ethical aspects of the functioning of Telegram news channels // International Scientific and Practical Conference «Actual Problems of Social Communications» (November 12-13, 2021). – Zaporizhzhia: Classical Private University, 2021.
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List of all conferences attended by year
Advanced training:
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In 2023, she completed her master's degree at the «Classic Private University» under the «Media Communications» educational program and obtained the following qualifications: higher education degree «Master», field of knowledge «Journalism», specialty «Journalism», professional qualification «Manager (manager) of communication technologies, press secretary (spokesman)» (Diploma M23 No. 015509, issued on February 28, 2023). 6 EKTS credits (180 hours) for 2023 have been credited.
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Berdyansk State Pedagogical University, Department of Social Communications, on the topic «Teaching of the disciplines »Journalistic Ethics«, »Internet Journalism«, »Advertising and Public Relations" from 11/26/2018 to 05/26/2019. 6 EKTS credits (180 hours) for 2019 were credited. Order No. 202/06 dated November 26, 2018. Certificate No. 23/02-19.
Non-formal education:
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QUERY LENGTH LIMIT EXCEEDED. MAX ALLOWED QUERY : 500 CHARS
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On June 6-07, 2024, she was trained under the program of the All-Ukrainian Forum «Educational Leadership Days». The amount of training is 0.5 ECTS credits (15 hours).
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On 03/06/2024, she attended the webinar program «Academic Integrity: Challenges, Problems and Prospects». The amount of training is 0.5 ECTS credits (15 hours).
Participation in project and grant activities:
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In 2025, she was a participant in the project «Together We Can» (Empowerment Program for Public Leaders in Ukraine), which is implemented in the Zaporizhia region by the NGO «Social Interaction», NU «Zaporizhia Polytechnic» with the assistance of the NGO «Human Rights Foundation» (Kyiv) and funded by the Institute for Foreign Cultural Relations (IFA) with funds from the Ministry of Foreign Affairs of the Federal Republic of Germany (February 1 - December 31, 2025). As part of the project, she was engaged in the following activities:
22.04.25 - held a training on the topic «Media literacy for journalists and bloggers: 5 steps to a high level of media culture» at Zaporizhzhya Polytechnic University.
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In 2023–2024, she is a participant in the international project «Beyond the Thresholds of Lies: Let’s Study and Counteract!» within the framework of the «Media Program in Ukraine» (supported by Internews Network in accordance with the terms of grant agreement SG-SF-UA1854-136) from December 16, 2023 to October 15, 2024. The project is aimed at building an active civil society in the Zaporizhia region with developed critical thinking, resistant to manipulation, fakes, and disinformation. As part of the project, she was engaged in the following activities:
– 02/07/2024 – conducted a webinar on the topic «Telegram traps: how not to fall into the trap» from the series of webinars «Media hunters: hunting for fakes - open» for students of the 11th grade of Zaporizhzhia gymnasium #107; – March 28, 2024 – held a training on the topic «Telegram news: consume carefully!» ; – 04/09/2024 – conducted a webinar on the topic «Traps of Telegram: how not to fall into a trap» from the series of webinars «Media hunters: hunting for fakes - open» for the students of the Prestige Balabinsk gymnasium; - 05/07/2024 - conducted a webinar on the topic «Telegram traps: how not to fall into the trap» from the series of webinars «Media hunters: hunting for fakes - open» for students of Zaporizhzhya educational complex #23.
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In 2023–2024, she is a participant in the project «Media Heroes: Supporting Initiatives That Develop Photo and Video Content as a Tool for Social Change Among Youth»: within the framework of the project «Women, Peace, Security: Responses to the Challenges of War», implemented by the Ukrainian Women's Fund with the support of the Government of the United Kingdom of Great Britain and Northern Ireland (from December 27, 2023 to January 31, 2024):
18.01.2024 – conducted training on the topic «Creation of photo and video content for digital platforms» (KZ «Centre of Culture, Sports and Leisure», address: Chervona St., building 4, Balabyne village, Zaporizhzhya region)
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In 2023–2024, a participant in the project «Media heroes: supporting initiatives that develop photo and video content as a tool for social change among young people»: within the framework of the project «Women, peace, security: responses to the challenges of war», implemented by the Ukrainian Women's Fund with the support of the Government of the United Kingdom of Great Britain and Northern Ireland (from December 27, 2023 to January 31 2024).
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«01» May 2023 - «30» September 2023 - participant of the international project «Mediadetox: consume quality information» as part of the «Media Program in Ukraine» (with the support of Internews Network in accordance with the terms of the grant agreement SG-SR-UA1854-116 SIN) from «01» May 2023 to «30» September 2023:
06/15/2023 - conducted training on the topic «Filtering of news content of public telegram channels» for students of the «Journalism» specialty of the National University «Zaporizhia Polytechnic».
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2021-2022 рр. – виконавець Проєкту ІФА zivik №КP-068/21 (UKR) – «Програма з розширення можливостей заради відновлення порозуміння для лідерів громад в Україні «Мир у цифровий час» (ГО «Соціальна взаємодія», НУ «Запорізька політехніка» спільно з Фундацією прав людини). Проєкт здійснювався за підтримки Інституту міжнародних культурних зв’язків (Institut für Auslandsbeziehungen) та Міністерства закордонних справ Федеративної Республіки Німеччина:
- September 20-21, 2021 - conducted training on the topic «Blogging. Strategies and directions of blogger activity» for students of the «Journalism» specialty of the National University «Zaporizka Polytechnic»; - September 22-23, 2022 - conducted training on the topic «Blogging during the war. New challenges» for students of the «Journalism» specialty of the National University «Zaporizka Polytechnic».
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3. In 2021, the executor of the Project «Volunteer Center of the Kushugum Community» (U-LEAD with Europe II Phase, German Society for International Cooperation (GIZ) GmbH, project number 19.2186.5-002.30): May 25-26, 2021 - held a training on the topic «Peculiarities of the formation of communication skills of volunteers in the process of working with media» for students of the «Journalism» specialty of the National University «Zaporizka Polytechnic» and representatives of the Kushugum community.
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In 2020-2021, he is an executor of the Grant Program «Consume! Understand! Influence!»: Media Literacy and Sociocultural Communication in the Age of Infodemic» of the international project «Learn and Distinguish: Info-Media Literacy», which is implemented by the International Research and Exchanges Council (IREX) with the support of the British and US Embassies in Ukraine in partnership with the Ministry of Education and Science of Ukraine and the Academy of the Ukrainian Press.
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In 2019, he was the executor of the International Program for Restoring Peace and Dialogue for Internally Displaced Women «The Voice of a Woman Has Power-2019». (SO «Social Interaction», National University «Zaporizka Polytechnic» together with the Human Rights Foundation). The project was implemented with the support of the Institute for International Cultural Relations (Institut für Auslandsbeziehungen) and the Ministry of Foreign Affairs of the Federal Republic of Germany:
April 16-17, 2019 - held a training on the topic «Peculiarities of blog content creation» for students majoring in «Journalism» and internally displaced persons.
Honors and awards:
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Tonkikh I. Yu. Certificate of the Zaporizhia Regional State Administration, Zaporizhia Regional Council (order N539-k dated October 22, 2025)
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Certificate of honor of the Department of Education and Science of the Zaporizhzhya City Council (order of the Ministry of Education and Culture of the ZMR dated 13.06.2023 No. 296 k/tr).
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Certificate of honor of the district administration of Zaporizhzhya City Council in Zhovtnev district (order No. 23-M dated February 21, 2013).
Membership in professional organizations and/or public associations:
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Since 2020, she has been a member of the NGO «Social Interaction».
Year of beginning of work at the university: 2008.
Contacts
Address:
39 Turgeneva St., Zaporizhzhia, Ukraine, 69063
Classroom:
483a
Phone:
e-mail:
