Sokolova Julia Oleksandrivna

Sokolova Julia Oleksandrivna

Position

Associate Professor of the “Marketing and Logistics” Department

Academic degree

Candidate of Economic Sciences

Academic title

docent

Education

2003 – Zaporizhzhia National Technical University, diploma with honors, specialty Management of organizations, manager – economist (073)

Subjects taught

Marketing management Marketing pricing Marketing communications Marketing Innovation marketing and electronic communications Product and price policy in marketing Internet marketing Pricing in trade World markets of goods and services Regional marketing Marketing of social networks Strategic Analysis Corporate Management

Main languages ​​of communication

Ukrainian (fluent), English (fluent).

Theses:

  • Candidate's thesis on the specialty - 08.00.03 "Economics and management of the national economy": "Strengthening the market power of corporations of the real sector of the national economy in conditions of concentration and centralization of capital", year of defense - 2010.

Scientific interests:

  • Digital and internet marketing;

  • Marketing of social networks;

  • Medical marketing;

  • Marketing pricing;

  • Marketing management

Advanced training:

  • 2020 - advanced training (internship) at the Department of "Economic Theory, Marketing and Economic Cybernetics", Central Ukrainian National Technical University (180 hours).

  • 2020 - Higher School of Business and Entrepreneurship, Ostrowiec (Poland)

Additional education:

  • educational course "Power point course", received a certificate. The course was developed by JTI Ukraine and UGEN. (8 hours);

  • 2020 - educational course "How to develop online classes and keep students' attention". JTI Ukraine and UGEN. Certificate dated 11.12.2020. (3 hours).

  • 2020 - professional development of scientific and pedagogical workers of the "Educational Airborne" ZVO. Certificate No. OD-100/2020. (6 hours).

  • 10.2019-05.2020, practical NLP training course - practitioner, L'n'D group (Kyiv). Certificate 0424052008 on 05/24/2020.

  • 2021 - educational course "How to quickly make attractive presentations", conducted as part of the USAID Project "Economic Support of Eastern Ukraine", certificate.

  • 2021 - training course "How to start a case club", conducted as part of the USAID Project "Economic Support of Eastern Ukraine", certificate.

  • 2021 - a series of training webinars on scientometrics for professional development "International experience of publications. Successful publications in Scopus and Web Of Science", certificate #АА2975/19.11.2021.

  • 2021 - "Digital Marketing" course - certificate dated November 21, 2021. Certificate authenticity: https://courses.prometheus.org.ua:18090/cert/ddbc614ac5074517977191e88aa1c06

  • 2022 - Educational module "Advocacy of European competition rules" within the framework of the Jean Monet Erasmus+ program

  • 2022 - Training "YouTube Possibilities for Education" - certificate OTMUO-07302 dated 06/29/2022

  • 2022 - "GOOGLE DIGITAL TOOLS FOR EDUCATION" course: basic - Certificate: #GDTfE-01-13426 (07/25-08/07/2022); medium - certificate No. GDTfE-01-C-11953 (08.08-14.08.2022); advanced level - certificate No. GDTfE-01-П-00380 (15-21.08.2022)

  • 2023 - "Comprehensive Internet Marketing" course from Genius Space Academy, 2023

Total scientific works:

Main scientific works (publications):

  • Semenda, O., Sokolova, Y., Korovina, O., Bratko, O., & Polishchuk, I. (2024). Using Social Media Analysis to Improve E-commerce Marketing Strategies. International Review of Management and Marketing, 14(4), 61–71.

  • Sokolova Yu.O., Shirokarad D.V. Digital marketing technologies and tools for the promotion of medical institutions. Efficient economy. 2024. No. 7.

  • Sokolova Yu.O., Kochnova I.V. Formation of price satisfaction of consumers of medical services. Bulletin of the Kherson National Technical University. 2024. No. 1.

  • Marketing and logistics support of enterprises in the conditions of environmentalization and digitalization of the economy: collective monograph; in general ed. Lyfar V.V. Zaporizhzhia: AA Tandem, 2023.256 p. P.8-61.

  • Lyfar V., Sokolova Y. THE INCLUSIVE DEVELOPMENT OF THE REGION ACCORDING TO THE CURRENT ECONOMIC CONDITIONS. Baltic Journal of Economic Studies, 8(1), -83. 2022

  • Sokolova Yu.O., Shcherbina T.Yu. Theoretical and practical issues of developing a company's marketing strategy in the context of the SARS-COV-2 (COVID-19) pandemic. Bulletin of ONU named after I.I. Mechnikova. T.26. No. 5 (90). 2021. P. 56-61.

  • Sokolova Yu.O., Pavlishina N.M. The role of market forces in the purchasing activity of a state-owned enterprise in the conditions of digitalization of the economy. Electronic magazine "Efficient Economy". No. 8. 2021.

  • Sokolova Yu.O., Tikhovska T.M. Formation of inclusive institutes for the development of the region. Electronic scientific and practical journal Market infrastructure. 2019. No. 31. P. 462-468.

  • Sokolova Yu.O., Pasichnyk K.V. Improving the activities of the state medical institution on the basis of marketing. Electronic scientific and practical journal Market infrastructure. 2019. No. 37. P.150-158.

  • Sokolova Yu.O., Kiselyova K.O. Peculiarities of the company's marketing communications strategy on the Internet // State and Regions. Series: Economy and entrepreneurship. 2019. No. 6. P.96-100.

  • Sokolova Yu.O., Babich A.V. The specifics of a car dealer's marketing activity. State and regions. Series: Economy and entrepreneurship. 2019. No. 6. P. 91-96.

Participation in conferences:

  • Yu.O. Sokolova AI Marketing VS Traditional Marketing. 2nd International Scientific and Practical Conference "Restoration of Ukraine and its Regions in the Context of Global Trends: Management, Administration and Support", Abstracts of reports of the international scientific and practical conference, Zaporizhzhia, May 23-24, 2024 [Electronic resource] / Editor: V. A. SHALOMEEV (responsible editor) Electronic. data. – Zaporizhzhia: NU "Zaporizka Polytechnic", 2024.

Honors and awards:

  • 2024 - Certificate of Honor of the Zaporizhia Regional Federation of Employers, the Zaporizhia Regional Union of Industrialists and Entrepreneurs (Employers) "Potential"

  • 2023 - Certificate of the Department of Education and Science of the Zaporizhia Regional State Administration

  • 2019 - Thank you Zaporizhia Regional State Administration

Membership in public associations:

  • Member of the Ukrainian Marketing Association (certificate)

The year of the start of activities at the university: 2003.

Contacts

Address:

69063, Ukraine, Zaporizhzhia, 64 Zhukovsky St

Classroom:

281 (main building)

×

English version still under construction.
Some pages are shy about their English —
but you can already explore what’s done!