Associate Professor of the “Marketing and Logistics” Department
Academic degree
Candidate of Economic Sciences
Academic title
docent
Education
2003 – Zaporizhzhia National Technical University, diploma with honors, specialty Management of organizations, manager – economist (073)
Subjects taught
Marketing management
Marketing pricing
Marketing communications
Marketing
Innovation marketing and electronic communications
Product and price policy in marketing
Internet marketing
Pricing in trade
World markets of goods and services
Regional marketing
Marketing of social networks
Strategic Analysis
Corporate Management
Main languages of communication
Ukrainian (fluent), English (fluent).
Theses:
Candidate's thesis on the specialty - 08.00.03 "Economics and management of the national economy": "Strengthening the market power of corporations of the real sector of the national economy in conditions of concentration and centralization of capital", year of defense - 2010.
2020 - advanced training (internship) at the Department of "Economic Theory, Marketing and Economic Cybernetics", Central Ukrainian National Technical University (180 hours).
2020 - Higher School of Business and Entrepreneurship, Ostrowiec (Poland)
<p>Additional education:</p>
educational course "Power point course", received a certificate. The course was developed by JTI Ukraine and UGEN. (8 hours);
2020 - educational course "How to develop online classes and keep students' attention". JTI Ukraine and UGEN. Certificate dated 11.12.2020. (3 hours).
2020 - professional development of scientific and pedagogical workers of the "Educational Airborne" ZVO. Certificate No. OD-100/2020. (6 hours).
10.2019-05.2020, practical NLP training course - practitioner, L'n'D group (Kyiv). Certificate 0424052008 on 05/24/2020.
2021 - educational course "How to quickly make attractive presentations", conducted as part of the USAID Project "Economic Support of Eastern Ukraine", certificate.
2021 - training course "How to start a case club", conducted as part of the USAID Project "Economic Support of Eastern Ukraine", certificate.
2021 - a series of training webinars on scientometrics for professional development "International experience of publications. Successful publications in Scopus and Web Of Science", certificate #АА2975/19.11.2021.
2022 - Educational module "Advocacy of European competition rules" within the framework of the Jean Monet Erasmus+ program
2022 - Training "YouTube Possibilities for Education" - certificate OTMUO-07302 dated 06/29/2022
2022 - "GOOGLE DIGITAL TOOLS FOR EDUCATION" course: basic - Certificate: #GDTfE-01-13426 (07/25-08/07/2022); medium - certificate No. GDTfE-01-C-11953 (08.08-14.08.2022); advanced level - certificate No. GDTfE-01-П-00380 (15-21.08.2022)
2023 - "Comprehensive Internet Marketing" course from Genius Space Academy, 2023
<p>Total scientific works:</p>
<p>Main scientific works (publications):</p>
Semenda, O., Sokolova, Y., Korovina, O., Bratko, O., & Polishchuk, I. (2024). Using Social Media Analysis to Improve E-commerce Marketing Strategies. International Review of Management and Marketing, 14(4), 61–71.
Sokolova Yu.O., Shirokarad D.V. Digital marketing technologies and tools for the promotion of medical institutions. Efficient economy. 2024. No. 7.
Sokolova Yu.O., Kochnova I.V. Formation of price satisfaction of consumers of medical services. Bulletin of the Kherson National Technical University. 2024. No. 1.
Marketing and logistics support of enterprises in the conditions of environmentalization and digitalization of the economy: collective monograph; in general ed. Lyfar V.V. Zaporizhzhia: AA Tandem, 2023.256 p. P.8-61.
Lyfar V., Sokolova Y. THE INCLUSIVE DEVELOPMENT OF THE REGION ACCORDING TO THE CURRENT ECONOMIC CONDITIONS. Baltic Journal of Economic Studies, 8(1), -83. 2022
Sokolova Yu.O., Shcherbina T.Yu. Theoretical and practical issues of developing a company's marketing strategy in the context of the SARS-COV-2 (COVID-19) pandemic. Bulletin of ONU named after I.I. Mechnikova. T.26. No. 5 (90). 2021. P. 56-61.
<p>Sokolova Yu.O., Pavlishina N.M. The role of market forces in the purchasing activity of a state-owned enterprise in the conditions of digitalization of the economy. Electronic magazine "Efficient Economy". No. 8. 2021.</p>
Sokolova Yu.O., Tikhovska T.M. Formation of inclusive institutes for the development of the region. Electronic scientific and practical journal Market infrastructure. 2019. No. 31. P. 462-468.
<p>Sokolova Yu.O., Pasichnyk K.V. Improving the activities of the state medical institution on the basis of marketing. Electronic scientific and practical journal Market infrastructure. 2019. No. 37. P.150-158.</p>
<p>Sokolova Yu.O., Kiselyova K.O. Peculiarities of the company's marketing communications strategy on the Internet // State and Regions. Series: Economy and entrepreneurship. 2019. No. 6. P.96-100.</p>
Sokolova Yu.O., Babich A.V. The specifics of a car dealer's marketing activity. State and regions. Series: Economy and entrepreneurship. 2019. No. 6. P. 91-96.
<p>Participation in conferences:</p>
Yu.O. Sokolova AI Marketing VS Traditional Marketing. 2nd International Scientific and Practical Conference "Restoration of Ukraine and its Regions in the Context of Global Trends: Management, Administration and Support", Abstracts of reports of the international scientific and practical conference, Zaporizhzhia, May 23-24, 2024 [Electronic resource] / Editor: V. A. SHALOMEEV (responsible editor) Electronic. data. – Zaporizhzhia: NU "Zaporizka Polytechnic", 2024.
<p>Honors and awards:</p>
2024 - Certificate of Honor of the Zaporizhia Regional Federation of Employers, the Zaporizhia Regional Union of Industrialists and Entrepreneurs (Employers) "Potential"
2023 - Certificate of the Department of Education and Science of the Zaporizhia Regional State Administration
2019 - Thank you Zaporizhia Regional State Administration
<p>Membership in public associations:</p>
Member of the Ukrainian Marketing Association (certificate)
<p>The year of the start of activities at the university: 2003.</p>
