Sokolova Yuliia Oleksandrivna
Position
associate professor of the «Marketing and Logistics» department
Academic degree
candidate of economic sciences
Academic title
associate professor
Education
2003 – Zaporizhzhia National Technical University, diploma with honors, specialty Management of organizations, manager – economist (073)
Subjects taught
- Marketing management
- Marketing pricing
- Marketing communications
- Marketing
- Innovation marketing and electronic communications
- Product and price policy in marketing
- Internet marketing
- Pricing in trade
- World markets of goods and services
- Regional marketing
- Social network marketing
- Strategic Analysis
- Corporate Management
Main languages of communication
Ukrainian (fluent), English (fluent).
Theses:
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Candidate's thesis on the specialty - 08.00.03 «Economics and management of the national economy»: «Strengthening the market power of corporations of the real sector of the national economy in conditions of concentration and centralization of capital», year of defense - 2010.
Scientific interests:
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Digital and internet marketing;
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Marketing of social networks;
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Medical marketing;
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Marketing pricing;
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Marketing management
Advanced training:
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2020 - advanced training (internship) at the Department of «Economic Theory, Marketing and Economic Cybernetics», Central Ukrainian National Technical University (180 hours).
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2020 - Higher School of Business and Entrepreneurship, Ostrowiec (Poland)
Additional education:
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educational course «Power point course», received a certificate. The course was developed by JTI Ukraine and UGEN. (8 hours);
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2020 - educational course «How to develop online lessons and keep students' attention.» JTI Ukraine and UGEN. Certificate dated 11.12.2020. (3 hours).
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2020 - professional development of scientific and pedagogical workers of the «Educational Airborne» ZVO. Certificate No. OD-100/2020. (6 hours).
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10.2019-05.2020, practical NLP training course - practitioner, L'n'D group (Kyiv). Certificate 0424052008 on 05/24/2020.
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2021 - educational course «How to quickly make attractive presentations», conducted as part of the USAID Project «Economic Support of Eastern Ukraine», certificate.
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2021 - training course «How to start a case club», conducted as part of the USAID Project «Economic Support of Eastern Ukraine», certificate.
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2021 - a series of educational webinars on scientometrics for professional development «International Publication Experience. Successful Publications in Scopus and Web Of Science», certificate No. AA2975/19.11.2021.
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2021 - «Digital Marketing» course - certificate dated November 21, 2021. Certificate authenticity: https://courses.prometheus.org.ua:18090/cert/ddbc614ac5074517977191e88aa1c06
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2022 - Educational module «Advocacy of European competition rules» within the Erasmus+ program of Jean Monnet
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2022 - Training «YouTube Possibilities for Education» - certificate OTMUO-07302 dated 06/29/2022
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2022р. - Курс «ЦИФРОВІ ІНСТРУМЕНТИ GOOGLE ДЛЯ ОСВІТИ»: базовий - Сертифікат: №GDTfE-01-13426 (25.07-07.08.2022 р.); середній – сертифікат №GDTfE-01-C-11953 (08.08-14.08.2022 р.); поглиблений рівень - сертифікат №GDTfE-01-П-00380 (15-21.08.2022 р.)
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2023 - «Comprehensive Internet Marketing» course from Genius Space Academy, 2023
Total scientific works:
Main scientific works (publications):
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Semenda, O., Sokolova, Y., Korovina, O., Bratko, O., & Polishchuk, I. (2024). Using Social Media Analysis to Improve E-commerce Marketing Strategies. International Review of Management and Marketing, 14(4), 61–71.
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Sokolova Yu.O., Shirokarad D.V. Digital marketing technologies and tools for the promotion of medical institutions. Efficient economy. 2024. No. 7.
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Sokolova Yu.O., Kochnova I.V. Formation of price satisfaction of consumers of medical services. Bulletin of the Kherson National Technical University. 2024. No. 1.
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Marketing and logistics support of enterprises in the conditions of environmentalization and digitalization of the economy: collective monograph; in general ed. Lyfar V.V. Zaporizhzhia: AA Tandem, 2023.256 p. P.8-61.
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Lyfar V., Sokolova Y. THE INCLUSIVE DEVELOPMENT OF THE REGION ACCORDING TO THE CURRENT ECONOMIC CONDITIONS. Baltic Journal of Economic Studies, 8(1), -83. 2022
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Sokolova Yu.O., Shcherbina T.Yu. Theoretical and practical issues of developing a company's marketing strategy in the context of the SARS-COV-2 (COVID-19) pandemic. Bulletin of ONU named after I.I. Mechnikova. T.26. No. 5 (90). 2021. P. 56-61.
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Sokolova Yu.O., Pavlishina N.M. The role of market forces in the purchasing activity of state-owned enterprises in the conditions of digitalization of the economy. Electronic magazine «Efficient Economy». No. 8. 2021.
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Sokolova Yu.O., Tikhovska T.M. Formation of inclusive institutes for the development of the region. Electronic scientific and practical journal Market infrastructure. 2019. No. 31. P. 462-468.
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Sokolova Yu.O., Pasichnyk K.V. Improving the activities of the state medical institution on the basis of marketing. Electronic scientific and practical journal Market infrastructure. 2019. No. 37. P.150-158.
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Sokolova Yu.O., Kiselyova K.O. Peculiarities of the company's marketing communications strategy on the Internet // State and Regions. Series: Economy and entrepreneurship. 2019. No. 6. P.96-100.
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Sokolova Yu.O., Babich A.V. The specifics of a car dealer's marketing activity. State and regions. Series: Economy and entrepreneurship. 2019. No. 6. P. 91-96.
Participation in conferences:
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Yu.O. Sokolova AI Marketing VS Traditional Marketing. 2nd International Scientific and Practical Conference «Restoration of Ukraine and its Regions in the Context of Global Trends: Management, Administration and Support», Abstracts of reports of the international scientific and practical conference, Zaporizhzhia, May 23-24, 2024 [Electronic resource] / Editor: V. A. SHALOMEEV (responsible editor) Electronic. data. – Zaporizhzhia: NU «Zaporizka Polytechnic», 2024.
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Honors and awards:
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2024 - Почесна грамота Запорізької обласної федерації роботодавців, Запорізького обласного союзу промисловців і підприємців (роботодавців) «Потенціал»
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2023 - Грамота Департамента освіти і науки Запорізької облдержадміністрації
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2019 - Подяка Запорізької обласної державної адміністрації
Membership in public associations:
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Member of the Ukrainian Marketing Association (certificate)
The year of the start of activities at the university: 2003.
Contacts
Address:
69011, Ukraine, Zaporizhzhia, 64 Universytetska St.
Classroom:
281 (main building)
Phone:
e-mail:
