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Home / Faculty of Business Technologies and Economics / Department “Marketing and Logistics” / Pavlishyna Nina Mykhailovna

Pavlishyna Nina Mykhailovna

Pavlishyna Nina Mykhailovna

Position

Associate Professor of the “Marketing and Logistics” Department

Academic degree

Candidate of Economic Sciences

Academic title

docent

Education

higher 2003 Zaporizhia National Technical University, majoring in Organizational Management, diploma qualification – “specialist” (073)

Subjects taught

Marketing of an industrial enterprise Procurement marketing Consumer behavior Brand management Marketing research Introduction to the specialty Marketing

Main languages ​​of communication

Ukrainian (free), German (with dictionary)

Theses:

  • Candidate's thesis on the specialty - 08.00.03 "Economics and management of the national economy". Topic: "Development of entrepreneurship and human resources in Ukraine", year of protection - 2011.

Scientific interests:

  • marketing activity of an industrial enterprise

  • marketing research

  • digital marketing

  • electronic communications in marketing

Accounts of the scientist:

Advanced training:

  • 2022. Internship. Alfred Nobel University (Dnipropetrovsk). Department of International Marketing (6 credits, 180 hours);

  • 2019. Goethe-Institut (representative office in Zaporozhye). "DLL 4 - Tasks, Exercises, Interaction";

  • 2018. Internship. Baltic Research Institute of Economic Space Transformation Problems (5 credits, 150 hours);

  • 2019. Goethe-Institut (representative office in Zaporozhye). "DLL 4 - Tasks, Exercises, Interaction";

  • 2018. Internship. Baltic Research Institute of Economic Space Transformation Problems (5 credits, 150 hours);

  • 2017. Internship. Alfred Nobel University (Dnipropetrovsk). Department of International Marketing (4 credits, 120 hours)

Total scientific works:

  • 84, including monographs - 5; articles in publications indexed in the scientometric database Scopus and Web of Science - ; in foreign publications - .

Participation in conferences:

  • Pavlyshina N.M. Situational marketing or hype at war? Restoration of Ukraine and its regions in the context of global trends: management, administration and security". Abstracts of reports of the international scientific and practical conference, Zaporizhzhia, May 25–26, 2023. [Electronic resource] / Redcol. :IN. V. Naumyk (corresponding editor) Electron. data. – Zaporizhzhia: NU "Zaporizhia Polytechnic", 2023. P.345-348

  • Pavlyshina N.M. Ecological marketing in the agricultural sector. Technical support of innovative technologies in the agro-industrial complex: materials of the 3rd International Scientific and Practical Conference of Young Scientists (30.01-24.02.2023, Zaporizhzhia).

  • Pavlyshina N.M. Competitiveness is the focus of digital innovations. Strategies, models and technologies of management of economic systems: materials of the IX International Scientific and Practical Conference (December 16, 2022, Khmelnytskyi). Khmelnytskyi: Khmelnytskyi National University, 2022. 331 p. - P.233-235

  • Pavlyshina N.M. Youth entrepreneurship in wartime. Transformation of national and foreign models of economic development and legislation in wartime conditions: materials of the 3rd International Scientific and Practical Conference of the University named after Lesi Ukrainka, (June 27-29, 2022), Lutsk: SPD Hadyak Zhanna Volodymyrivna, printing house "Volynpoligraf", 2022. 418 p. - P. 253-255

  • Pavlyshina N.M. Marketing of eco-products. Trends and prospects of management development in conditions of global challenges: materials of the II International. science and practice conf. (May 31, 2022, Kherson, Kropyvnytskyi) / edited by N.V. Kyrychenko, H. V. Zhosan, and others. – Kherson: V.S. Vyshemirskyi Book Publishing House, 2022. – 108 p. - P.68-70

  • Pavlyshina N.M. Marketing management in small business. The current state, problems and prospects of the development of business, financial credit and accounting systems: a collection of theses of reports of the 2nd International Scientific and Practical Conference (Ukraine, Kharkiv, May 20, 2022). – Kharkiv: V.N. Karazin KhNU, 2022. – 315 pp. 267-270

  • Pavlyshina N.M. Agrologistics in the agro-industrial complex. Marketing support of the food market. Collection of theses of the XIV International Scientific and Practical Conference (Poltava, May 24, 2022). Poltava: PDAU. 2022. 220 p. P. 100-103

  • Pavlyshina N.M. Marketing and logistics tools for ensuring inclusive development of the industrial region. European vector of modernization of engineering and economic management education in conditions of sustainable development of the industrial region. International Scientific and Practical Conference of the Engineering Educational and Scientific Institute of ZNU, May 27-28. 2021, pp. 382-385.

  • Pavlyshina N.M. Marketing research in banks. Current state, problems and prospects of business development, financial credit and accounting systems. I International Scientific and Practical Conference, May 26, 2021, pp. 272-274

  • Pavlyshina N.M. Digital branding. Brand management: marketing technologies: Materials III International. science and practice conf. (Kyiv, March 11, 2021) / resp. ed. A.A. Mazaraki Kyiv: Kyiv. national trade and economy University, 2021. P.331-334

  • Pavlishina N.M., Kochnova I.V. Digital branding and SMM. Using the latest technologies. The III-rd International Science Conference, February 26–27, 2021, Groningen, Netherlands. 120p. pp. 44-47.

  • Pavlyshina N.M. Marketplace as a business model. Marketing in the conditions of the development of digital technologies: materials of the ІІІІ Vseukr. science and practice Internet Conf. (October 30, 2020). Lutsk: Lutsk State Technical University, 2020. C. 176-179

  • Pavlyshina N.M. Development of the Crimea business in the conditions of geopolitical uncertainty // Global Imperatives for Business and Law Development: II International Scientific-Practical Conference, Kyiv, October, 10-11, 2019.

  • Pavlyshina N.M. Goods of passive demand as an object of marketing research / N.M. Pavlyshyn // Modern management technologies, information, financial and accounting support for the development of the economy in the conditions of European integration: a collection of abstracts of reports of the participants of the All-Ukrainian Scientific and Practical Conference (April 16-17, 2020, Cherkasy) Cherkasy: East European University of Economics and Management, 2020. P. 389-391

Honors and awards:

Membership in public associations:

  • Member of the Ukrainian Marketing Association (certificate #567)

The year of the start of activities at the university: 2012

Основні наукові роботи

  1. Pavlishina N.M., Kharin A.V. Innovation in the age of digitalization. Bulletin of the Kherson National Technical University. 2023. No. 1 (81), pp. 179-188. DOI: https://doi.org/10.35546/kntu2078-4481.2023.1.24. URL: https://journals.kntu.kherson.ua/index.php/visnyk_kntu/article/view/198/190

  2. Pavlyshina N.M. Theoretical aspects of environmentalization and digitalization of enterprises of the agro-industrial complex. Scientific Bulletin of the University of Chernivtsi: Economics: coll. of science works Vol. 840. Chernivtsi: Chernivtsi National University, 2022. 60 c., P.25-31. URL: https://archer.chnu.edu.ua/bitstream/handle/123456789/6988/%D0%92%D0%86%...

  3. Pavlishina N.M., Ryezantseva V.A. Marketing strategy at small business enterprises Bulletin of the Khmelnytskyi National University. 2022, No. 1 (302), pp. 185-188. DOI: https://www.doi.org/10.31891/2307-5740-2022-302-1-31.

  4. Pavlyshina N.M. Socio-economic potential of the Zaporizhzhia region: assessment and directions for strengthening. Change management and innovation. NU "Zaporizka Polytechnic", 2021. No. 2. P. 34-42.

  5. Pavlishyna N., Kot L. The preconditions for the emergence and drivers of marketplaces development in e-commerce. Baltic Journal of Economic Studies, Vol.6 No. 5. Riga, Latvia : "Baltija Publishing", 2020. S.137-147. DOI: https://doi.org/10.30525/2256-0742/2020-6-5-137-147

  6. Pavlishyna N.M., Miloserdova A.K. Analysis of the competitiveness of the products of the aircraft industry enterprise on the example of JSC "Motor Sich" // Pryazovsky economic gazette. 2020. Issue 1 (18) – C. 114-119.

  7. Pavlyshina N.M. Formation of promotion strategy in social networks // Eastern Europe: economy, business and management 2019. No. 6 (23).

  8. Pavlyshina N.M. Advertising text: place in advertising communication and structure // Market infrastructure. 2019. No. 37.

  9. Pavlyshina N.M. Offline and online segmentation of consumers on the example of the life cycle product "splashes" // EUROPEAN JOURNAL OF ECONOMICS AND MANAGEMENT. 2018. Volume 4. P.25-34.

  10. Pavlyshina N.M. Cross-cultural analysis of the consumer in international marketing // Global and national problems of the economy. 2018. No. 21.

  11. Pavlyshina N.M. Marketing luxury. Modeling of consumer behavior / N.M. Pavlyshyn // Scientific Bulletin of the Poltava University of Economics and Trade. "Economic Sciences" series. 2015. No. 2. P.88-95.

  12. Pavlyshina N.M. Intermediaries in the Internet network / N.M. Pavlyshyn // Scientific and industrial journal "States and regions". Series: Economy and entrepreneurship. 2015. No. 2. P.158-162.

  13. Pavlyshina N.M. The Internet as a source of secondary marketing information / N.M. Pavlyshina // Marketing: theory and practice. Collection of scientific papers of the East Ukrainian National University named after Volodymyr Dahl / Col. Ed.: T.S. Maksimova (Editor-in-Chief). Luhansk: V.Dal State University, 2013. P. 131-136.

Contacts

Address:

69063, Ukraine, Zaporizhzhia, 64 Zhukovsky St

Classroom:

281 (main building)

Phone:

+380(61)7698579

e-mail:

pavl_n_m@ukr.net
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