Effective use of marketing tools with experts from “STARTUP with Zaporizhia Polytechnic”

On March 10, the second of 5 open webinars was held as part of the Business Ideas Competition “STARTUP with Zaporizhia Polytechnic University”. Together with Yulia Tereshchenko, a doctor of philosophy in economics and a leading intellectual property professional at UKRNOIVI, we analyzed the intricacies of marketing for the development of business ideas and startups.

The participants learned:
– how to identify and understand your target audience
– how to prepare a value proposition and check your product for compliance with the needs of a potential consumer
– how to analyze the market, form a business model, and build an effective marketing strategy

Together with the expert, the participants discussed and analyzed their own business ideas using various marketing tools.

We sincerely thank Ms. Yulia for the interesting interactive webinar and useful information!

The Zaporizhia Polytechnic National University organizes training together with partners – the Ukrainian National Intellectual Property and Innovation Office (IP Office), the National IP&Innovations Hub and the Technology and Innovation Support Center (TISC) Network. We are sincerely grateful to our partners for their support! We are motivated to implement our business ideas!

Announcement of the next open webinar soon, follow here: https://t.me/nuzp_official