Participation of teachers and students of the Department of Marketing and Logistics in the conference «Development of the tourist attractiveness of the region through increasing the efficiency of the activities of SMEs in the HoReCa sector»

Students of the Department of Marketing and Logistics of ZNTU, headed by the head of the department, Doctor of Economics, Professor Lyfar V.V., together with Associate Professor of the Department Antonyuk K.I., visited and actively participated in the conference «Development of the tourist attractiveness of the region through increasing the efficiency of the activities of SMEs in the HoReCa sector», which took place on December 5-6, 2017 at the exhibition center «Kozak-palace». The high level of the conference, organized by the Zaporizhzhia Chamber of Commerce and Industry, with the support of the EBRD, was noted by leading experts, practitioners and representatives of government and local self-government bodies.

Teachers and students of the Department of Marketing and Logistics took part in the conference on December 5, namely, they visited the first part of the event – Block 1 "Best European and domestic practices of operation and promotion of HoReCa facilities". In particular, reports of the following participants were heard:

– Iryna Sidletska, General Director of the Premier Hotels and Resorts hotel chain, topic of the report: «Successful business model of hotel operation in modern market conditions»;

– Maksym Bogdanov, Head of Sales Department, Reikartz Hotel Groups, topic of the report: «Systemic approach to organizing sales in hotels»;

– Yuliia Kosenko, founder of HoReCa Keys, topic of the report: «Narrow specialization of the hotel. Create unique value for the guest»;

– Mykhailyna Khorozova, co-owner and expert of School of Hotel Basics Michelle, topic of the report: «Service strategy and customer orientation policy»;

– Boris Shevelev, founder of the consulting company HoRes Pro, topic of the report: «Restaurant strategy: guaranteed success factors»;

– Vitaliy Manachynsky, Managing Partner of PR bar, topic of the report: «Zero budget for bar marketing. Myth or reality?»;

– Tetyana Goncharenko, Business Development Sales&Marketing consultant, Deputy Head of the Public Council at the Lviv Tourism Department, topic of the report: «Strategic marketing»;

– Oleksandr Moroz, Commercial Director of Premier Connect, topic of the report: «Practical tips for increasing the effectiveness of hotel promotion in electronic sales channels».