Holding of the annual scientific and practical conference «Science Week – 2014»: section «Marketing»

On April 15, 2014, the «Marketing» department organized and held the annual scientific and practical conference «Science Week – 2014». For the department, this is a traditional summary of the scientific activity of teachers and students.

In the introductory speech, the head of the «Marketing» department, professor, Doctor of Economics Lyfar V.V. noted that «scientific activity is an integral part of the educational process and contributes to improving the quality of student training».

This year’s event brought together almost all students of the 2nd-5th courses of the «Marketing» specialty. Which, in comparison with the previous year, shows the growing interest in scientific activity on the part of students. 27 scientific works were presented to the attention of those present, eight of which were illustrated with presentations, which made the reports more complete and visual.

Among the presented reports, mainly practical aspects of various directions of marketing activity were highlighted. This makes it possible to draw a conclusion about the broad outlook of future marketers and interest in the practical implementation of marketing activities at modern enterprises.

Paria Mariia, a student of FEU-412 group, won the first place. The topic of her work «Social networks as an effective channel for the promotion of products and services» is very relevant in today’s conditions, when the rapid development of the Internet has led to the expansion of marketing opportunities in consumer research and product promotion.

Anastasiia Yablunovska, a student of FEU-410 group, took second place. She presented a work entitled «Color in outdoor advertising».

The student of FEU-410 group Denys Kuts took the third place with a report on the topic «Ways and methods of promoting the company on the Internet».

In addition, students’ work in the following nominations was awarded with diplomas:

• Better presentation. Kseniia Kozlova, a student of FEU-410 group, was awarded. The topic of her report is «Modern advertising: ethical aspect»;
• The most extraordinary topic. Yana Kalagastova, a student of FEU-410 group, was awarded. The topic of her report is «Marketing in the field of show business services».

• Derzhavina Daria, a student of the FEU-412 group, received the audience sympathy prize. The topic of her report is «Lateral marketing: essence, problems and prospects of use».

It is worth noting that those present did not remain outside observers either, but actively participated in the discussion of the reports.

The Department of «Marketing» intends to continue holding the scientific and practical conference «Science Week» in the future and involve its students in scientific activities.

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