Zerkal Anastasia Viktorivna

Zerkal Anastasia Viktorivna

Position

director of the Educational Center “Education for Business and Career”, professor of the Department of Marketing and Logistics

Academic degree

Doctor of Economic Sciences

Academic title

professor

Education

higher

2009. Classical private university, specialty Management of foreign economic activity, bachelor’s degree in management (073); 2009 Classical private university, specialty Foreign philology, bachelor of foreign philology, translator of English and a second foreign language (035); 2010. Classical private university, specialty Management of foreign economic activity, master’s degree in management of foreign economic activity (073); 2017. Zaporizhzhia State Engineering Academy, specialty Entrepreneurship, trade and exchange activity, specialist in entrepreneurship, trade and exchange activity, enterprise economics (051, 076); 2017 Classical Private University Major Finance, Banking and Insurance Major Finance, Banking and Insurance (072); 2022 Classic Private University Major Marketing Master of Marketing (075).

Subjects taught

Enterprise economy; Public relations; Basics of science; Merchandising; Advertising management; Commodity science.

Main languages ​​of communication

Ukrainian (fluent), English (fluent), Russian (fluent), German (read, translate with a dictionary).

Participation in the work of councils and state structures:

  • Member of the organizing committee of the annual contest "Young Scientist of the Year" of the Council of Young Scientists under the Ministry of Education and Science of Ukraine;

  • Member of the permanent competition committee of the project of the Council of Young Scientists under the Ministry of Education and Science of Ukraine "Monograph for a grant"

  • Member of the editorial board of the professional journal "Scientific Bulletin of the Odessa National University of Economics";

  • Member of the coordinating council for the development of small and medium-sized enterprises of the Zaporizhzhia City Council

  • Expert of the Regional competition for gifted youth in the field of science of the Zaporizhia Regional State Administration

Theses:

  • Candidate's thesis on the specialty 08.00.04 - economics and management of enterprises (by types of economic activity). Topic: "Formation and development of corporate culture of machine-building enterprises." The year of protection is 2014.

  • Doctoral dissertation on the specialty 08.00.04 - economics and management of enterprises (by types of economic activity). Topic: "Enterprise personnel management based on commercial awareness: theory, methodology, practice." The year of protection is 2021.

Scientific interests:

  • commercial consciousness

  • marketing strategies

  • personnel management

  • corporate culture

Advanced training:

  • 2017 – advanced training (internship) at the Department of Economic Cybernetics and Finance, Berdyansk State Pedagogical University of Moscow State University, Berdyansk (450 hours);

  • 2017 – advanced training in the field of: "Innovative methods of teaching, learning and management: the latest world and European practices", East European Institute of Psychology, Kyiv (18 hours);

  • 2018 – advanced training (internship) at the Department of Finance, Banking and Insurance of the Zaporizhia State Engineering Academy on the topic: "Modern aspects of the development of finance, banking and insurance in Ukraine and in foreign countries", Zaporizhia (150 hours);

  • 2020 – advanced training (internship) under educational programs: "Finance", "Insurance", "Money and Credit", "Budget Management", "Insurance Management", Mukachevo State University of the Ministry of Education and Culture of Ukraine (150 hours);

  • 2021 - advanced training course (project for teachers) "KNU Teach week 2", Kyiv National University named after T.G. Shevchenko, Kyiv (30 hours);

  • 2022 - "KNU Teach week 3" training course and development of pedagogical competences of teachers, Kyiv National University named after T.G. Shevchenko, Kyiv (15 hours).

  • 2023 – advanced training course Brand of a scientist in the digital world, Innovative University, Office of Scientist Support, Kyiv (30 hours).

Additional education:

  • 2020 – the first school of a young scientist of the Council of Young Scientists under the Ministry of Education and Science of Ukraine (45 hours);

  • 2020 - Uni-Biz Bridge 5 business and university cooperation conference on the topic: "Adaptation of the educational process and dual education in online conditions", UGEN, Kyiv (26 hours);

  • 2021 – educational webinars of the conference on cooperation between business and universities "Uni-Biz Bridge 6", UGEN, Kyiv (17 hours);

  • 2021 - ToT: Training for teachers, Progressive, Odessa (9 p.m.);

  • 2022 – a course on the development of practical skills in popular IT areas and skills for organizing the educational process and working with students "TEACHERS' SMARTUP", Sigma Software University, IT Ukraine Association, Izyum (30 hours);

  • 2022 - training "Gender and digital technologies in science", National Technical University "Kharkiv Polytechnic Institute" (2 hours)

  • 2022 - the Uni-Biz Bridge development project for the cooperation of business and universities, dedicated to the development of soft skills for teachers, UGEN, SoftServe, National Bank of Ukraine, Kyiv (10 hours).

Participation in international educational programs and projects:

  • 2018 - interdisciplinary scientific internship "Interdiscipline scientific internship in the Hamburg State and University Library Carl von Ossietzky", Institute of International. Academic and Scientific Cooperation, Hamburg Germany;

  • 2019 – training "Methods of innovative teaching in higher education", Ministry of Education and Science of Ukraine with the support of the Ministry of Foreign Affairs of Estonia;

  • 2022 – training course "On being a scientist", European Academy of Sciences and Research Hamburg, Germany;

  • 2022 – training course "Research Methods (Introduction)", European Academy of Sciences and Research Hamburg, Germany;

  • 2022 training course Introduction to Systematic Review and Meta-Analysis, European Academy of Sciences and Research Hamburg, Germany.

  • 2022 - Internship Course "Polish-Ukrainian Summer Camp for Young Scientists" KRD Polish Association of Doctoral Candidates, SGH "Warsaw School of Economics", Warsaw, Poland

  • 2023 - English as a Medium of Instruction for Academics, English Language Programs Cardiff University, Wales, United Kingdom

  • 2023 - New World Law Order: International Communication and Socio-Economic Impacts. Program: "Marketing and Logistics in Digital Economy", University of Rijeka PAR University, Croatia

Total scientific works:

  • 140, including monographs: individual – 2, collective – 9; articles in publications indexed in the scientometric database Scopus and Web of Science – 7; in foreign editions – 21.

Main scientific works (publications):

  • Nataliia Liashuk, Olha Kapral, Vladyslava Lyfar, Anastasiia Zerkal, Oleh Burdyak Social Networks as a Tool of Marketing Communications Khazar Journal of Humanities and Social Sciences Volume 26, Number 3, Special Issue, 2023, p.28-39, Baku, Azerbaijan https://ejournal.khazar.org/index.php/kjhss/article/view/88/86 (Web of Science)

  • Prokopenko, Olha, Tetiana Kurbatova, Marina Khalilova, Anastasiia Zerkal, Gunnar Prause, Jacek Binda, Temur Berdiyorov, Yuriy Klapkiv, Sabina Sanetra-Półgrabi, and Igor Komarnitskyi. 2023. "Impact of Investments and R&D Costs in Renewable Energy Technologies on Companies' Profitability Indicators: Assessment and Forecast" Energies 16, no. 3: 1021. https://doi.org/10.3390/en16031021 (Scopus Q2, Web of Science)

  • Tetiana Dubovyk, Iryna Buchatska, Anastasia Zerkal, Vira Lebedchenko Digital Marketing in the Condition of Wartime Posture in Ukraine/ International Journal of Computer Science and Network Security Vol. 22 No. 7 pp. 206-212 (Web of science)

  • L. Verbivska, Z. Kobelia, A. Verhun, A. Zerkal, A. Vikhtiuk (2022). Theoretical bases of improvement of mechanisms of management of the personnel of the enterprise. AD ALTA JOURNAL OF INTERDISCIPLINARY RESEARCH SPECIAL ISSUE NO.: 12/02/XXVIII. (VOL. 12, ISSUE 2, SPECIAL ISSUE XXVIII.) pp. 107-111 (Web of science)

  • Mariana Petrova, Viktor Koval, Milena Tepavicharova, Anastasiia Zerkal, Andrii Radchenko, Nataliia Bondarchuk The interaction between the human resources motivation and the commitment to the organization / Journal of security and sustainability issues. -- Vol. 9. - 2020. - No. 3. –897-907. (Scopus Q2)

  • Shyra, T., Shtyrov, O., Korchynskyy, I., Zerkal, A., & Skoryk, H. (2020). Providing the corporate security strategy in the management system of the enterprise. Business: Theory and Practice, 21(2), 737-745. https://doi.org/10.3846/btp.2020.12975(Scopus Q2)

  • Zerkal A., V Zamlynskyi, A. Antonov A conceptual framework to apply financial engineering at the enterprise/ Baltic Journal of Economic Studies. – Vol. 5. – 2019. – No. 1. –68 – 74. (Web of Science)

  • Zerkal A. V., Golomb V. V. Marketing communication strategies of the enterprise in the conditions of digitalization of the economy / A. V. Zerkal, V. V. Golmb // Professional scientific journal "Internauka". Series: "Economic Sciences" (2021) / Issue No. 12, pp. 15-22

  • Drachuk Yu.Z., Trushkina N.V., Zerkal A.V. To the management strategy of industrial enterprises in conditions of climatic equilibrium / Yu.Z.Drachuk, N.V.Trushkina, A.V.Zerkal Professional scientific and industrial journal "BIZNES-NAVIGATOR" Issue 1(68)/2022, p.50-56

  • Zerkal A. Developing commercial awareness: strategies for enterprises. Management mechanisms and development strategies of economic entities in conditions of institutional transformations of the global environment: collective monograph / edited by M. Bezpartochnyi, in 2 Vol. / ISMA University. – Riga: “Landmark” SIA, 2019. – Vol.2..- 352 p.

  • Zerkal A. V. Management of the development of commercial consciousness of personnel at enterprises: a monograph. Zaporizhzhya: KPU, 2019. 320 p.

  • Zerkal A. Commercial awareness - significant competitive advantage of enterprise. Conceptual aspects management of competitiveness of the economic entities: collective monograph / edited by M. Bezpartochnyi, I. Britchenko, in 2 Vol. / Higher School of Social and Economic. – Przeworsk: WSSG, 2019. – Vol. 2. – 270 p.

Participation in conferences:

  • Zerkal A., Drachuk Yu., Stalinska O. Incentives for metallurgy to reduce CO2 emissions / A.Zerkal, Yu.Drachuk, O.Stalinska // IV International Scientific and Practical Conference "Modern science: innovations and prospects", January 10-12, 2022, Stockholm, Sweden, pp.793-800

  • Zerkal A., Drachuk Yu., Jaworska M. Economic bases of ecological management of industrial enterprises in the conditions of climate change / A. Zerkal, Yu. Drachuk, M. Jaworska // Theoretical and scientific bases of actual tasks. Proceedings of the XIV International Scientific and Practical Conference. Lisbon, Portugal. 2022, pp. 97-102

  • A. V. Zerkal. Peculiarities of development financing and enterprise personnel management/ A. V. Zerkal // Republican Scientific and Practical Conference "Youth and Global Problems of Modernity", Karaganda, Kazakhstan, April 24, 2020, pp. 40-42

  • Zerkal A. Commercial awareness as a part of employee management of enterprise/ A. Zerkal // The 3rd International scientific and practical conference “Topical issues of the development of modern science” (November 13-15, 2019) Publishing House “ACCENT”, Sofia, Bulgaria. 2019., p. 468-470

  • A. V. Zerkal. Competences of employees as a component of enterprise personnel development / A. V. Zerkal // International Scientific and Practical Conference "Economy and Culture of Ukraine in World Globalization Processes: Positioning and Realities" Kyiv, March 21-22, 2018, pp. 71-73

  • A. V. Zerkal. The role of insurance companies in the development of the financial market of Ukraine / A. V. Zerkal // Republican Scientific and Practical Conference "Youth and Global Problems of Modernity", Karaganda, Kazakhstan, March 30, 2018, p.52-54

  • A. V. Zerkal. Study of the peculiarities of training and development of enterprise personnel / A. V. Zerkal // International Scientific and Practical Conference "European Perspectives of the Meaning of Life" May 11, 2018.

Honors and awards:

  • 2017 – Certificate of Honor of the Zaporizhia Regional Union of Industrialists and Entrepreneurs (Employers) "Potential" for fruitful cooperation, active citizenship and creative ideas in the implementation process of the "School of Young Entrepreneur" project;

  • 2019 - Thanks to the Department of Youth, Physical Culture and Sports of the Zaporizhzhia Regional State Administration for participating in the regional competition for gifted youth in the field of science;

  • 2019 – Certificate of Honor of the Classical Private University for many years of conscientious work, high professionalism and significant contribution to the development of the university;

  • 2020 – Laureate of Zaporizhzhia City Council Award for Gifted Youth;

  • 2020 – Certificate of the Council of Young Scientists under the Ministry of Education and Science of Ukraine for participation in the first school of a young scientist of the Council of Young Scientists under the Ministry of Science and Education of Ukraine;

  • 2020 - Thanks of the Classical Private University for a significant contribution to the development of youth science at the Classical Private University;

  • 2021 - Thanks of the Council of Young Scientists under the Ministry of Education and Science of Ukraine for a significant contribution to strengthening the scientific potential of young scientists of Ukraine;

  • 2021 – Certificate of Honor of the Zaporizhia Regional Council for conscientious work, high professionalism, active public position, fruitful scientific and pedagogical activity, implementation of modern methods of teaching and educating young people, publication of scientific and scientific-methodical literature, significant personal contribution to the training of highly qualified specialists and on the occasion of the Independence Day of Ukraine;

  • 2021 – Diploma of the winner of the Regional competition for gifted youth in the field of science of the Zaporizhia Regional State Administration;

  • 2022 - Thanks from the rector of the Zaporizhia Polytechnic National University for the high level of preparation for the regional competition for gifted youth in the field of science, introduced by the Zaporizhia Regional State Administration 2021-2022.

  • 2022 - Thanks of the Council of Young Scientists under the Ministry of Education and Science of Ukraine for high professionalism in organizing and holding the annual competition "Young Scientist of the Year-2021" for a significant personal contribution to the development of youth science in Ukraine;

  • 2023 - Thanks of the rector of Zaporizhzhya Polytechnic University to the academic supervisor for the high level of training of students for participation in the university student Olympiad in 2022/2023. r.;

  • 2023 - Thanks to the rector of Zaporizhzhya Polytechnic University for a significant contribution to the organization and conduct of the university competition of student business ideas "STARTUP with Zaporizhia Polytechnic" for the 2022/2023 academic year;

  • 2023 - Winner of the annual all-Ukrainian competition "Young Scientist of the Year" of the Council of Young Scientists under the Ministry of Education and Science of Ukraine in the "Marketing" nomination;

  • 2023 - Winner of the annual all-Ukrainian contest "Young Scientist of the Year" of the Council of Young Scientists under the Ministry of Education and Science of Ukraine in the nomination "Entrepreneurship";

  • 2023 - Thanks from the Ministry of Education and Science of Ukraine for many years of conscientious work, significant personal contribution to the training of highly qualified specialists and fruitful scientific and pedagogical activity;

  • 2023 – Certificate of Honor of the Ukrainian Union of Industrialists and Entrepreneurs for significant personal contribution to national science, socio-economic development of Ukraine, conscientious work and high professionalism;

  • 2023 - Thanks to the Department of Youth, Physical Culture and Sports of the Zaporizhia Regional State Administration for participating as an expert in the Regional Competition for Gifted Youth in Science.

Membership in public associations:

  • Academician of the Academy of Economic Sciences of Ukraine

Year of commencement of activities at the university: 2021.

Contacts

Address:

69063, Ukraine, Zaporizhzhia, str. Zhukovsky 64, administrative building

Classroom:

56

e-mail:

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