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Home / Faculty of Business Technologies and Economics / Department “Marketing and Logistics” / Kochnova Iryna Valentinovna

Kochnova Iryna Valentinovna

Kochnova Iryna Valentinovna

Position

senior teacher of the “Marketing and Logistics” department

Education

higher 2010 – Classical private university, majoring in business economics, specialist in business economics.    

Subjects taught

Basics of marketing Marketing Internet commerce Introduction to the specialty Basics of business Commercial enterprise Brand management Commodity science General economic practice (075) Professional practice (075)

Main languages ​​of communication

Ukrainian (fluent)

Participation in the work of councils and state structures:

Scientific interests:

  • Brand management;

  • digital marketing;

  • Internet commerce;

  • ecological marketing;

  • marketing business activity;

  • public releases.

Accounts of the scientist:

Advanced training:

  • 2014. Classical private university (Zaporizhia). Department of Economics and Entrepreneurship;

  • 2018. Alfred Nobel University (Dnipropetrovsk). Department of International Marketing (4 credits, 120 hours)

Total scientific works:

  • articles that are included in the Web of Science scientific-metric base - 2; in collective monographs – 5 articles; in scientific and professional publications of category "B" from the list of the Ministry of Education and Culture of Ukraine - 19; scientific journals of Ukraine – 4; international foreign scientific publications – 2, theses of reports – 80. Has 57 works of an educational and educational and methodological nature, author’s certificate for the article – 1.

Main scientific works (publications):

  • New trends in society that change the nature of marketing activity // Scientific and industrial journal "State and regions" Series: Economy and entrepreneurship. - 2012. - No. 4. - P.139-142

Participation in conferences:

  • Onufrienko N.L., Kochnova I.V. The problem of atmospheric air pollution in Ukraine. "European vector of modernization of internal and economic management education in the conditions of sustainable development of the industrial region" of the International Scientific and Practical Conference (May 27-28, 2021, Zaporizhzhia). Zaporizhzhia: Nauk. ed. N.G. Metelenko ZNU Engineering Educational and Scientific Institute, 2021. P. 262-265.

  • Kochnova I.V., Onufrienko N.L. Ecological problems of pollution in Ukraine: landfills. "European vector of modernization of internal and economic management education in the conditions of sustainable development of the industrial region" of the International Scientific and Practical Conference (May 27-28, 2021, Zaporizhzhia). Zaporizhzhia: Nauk. ed. N.G. Metelenko ZNU Engineering Educational and Scientific Institute, 2021. P. 254-256.

  • Onufrienko N.L., Kochnova I.V. Trends of the natural component of inclusive development of the region. "Development of socio-economic systems in the conditions of a global network environment": materials of the II International Scientific Conference, (May 21-22, 2021. University of Le Mans, France, Black Sea Research Institute of Economics and Innovation, Ukraine. Odesa: PU Black Sea Research Institute of Economics and Innovation", 2021. P. 79-83.

  • Kochnova I.V. Brand management in the conditions of Ukrainian realities. Brand management: marketing technologies [Electronic edition]: Materials of the III International. science and practice conf. (Kyiv, March 11, 2021) / resp. ed. A.A. Mazaraki Kyiv: Kyiv. national trade and economy University, 2021. P. 46-50.

  • Kochnova I.V. Ecotourism is one of the priority directions of the development of the tourism sphere in Ukraine on the example of the Zaporizhzhia region. Bioeconomy as a key factor in the development of production and greening of the industrial region: materials of the International Scientific and Practical Conference (November 26-27, 2020, Zaporizhzhia). Zaporizhzhia: Nauk. ed. N.G. Metelenko ZNU Engineering Educational and Scientific Institute, 2020. C.77-79.

Honors and awards:

Membership in public associations:

The year of the start of activity at the university: 2001.

Основні наукові роботи

Contacts

Address:

69063, Ukraine, Zaporizhzhia, 64 Zhukovsky St

Classroom:

281 (main building)

Phone:

061-769579

e-mail:

igrair13@ukr.net
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