Borysenko Olena Yevhenivna
Position
associate professor of the «Marketing and Logistics» department
Academic degree
candidate of economic sciences
Academic title
associate professor
Education
higher
1997. Zaporizhzhia State Technical University, Electrical Engineering, Electrical Apparatus specialty, electromechanical engineer (141);
1998 Zaporizhzhia Engineering Academy, Faculty of Postgraduate Education, specialty Business Economics, economist (076, 051);
2023. Zaporizhzhia National University, specialty Philology, Master of Philology (035.041).
Subjects taught
Marketing product policy
Commodity innovation policy
Marketing
Trade organization
Marketing distribution policy
Startup development technologies
Marketing audit
Marketing of services
Main languages of communication
Ukrainian (fluent), English (fluent), French (with dictionary).
Participation in the work of councils and state structures:
-
Member of the coordinating council for the development of small and medium-sized enterprises of the Zaporizhzhia City Council
-
Member of the public council at the Main Directorate of the DPS in the Zaporizhzhia region.
Theses:
-
Candidate's dissertation in the specialty - 08.00.04 «Economics and management of enterprises (by types of economic activity)» Topic: «Diagnostics of management of resource provision of production activities of a metallurgical enterprise», year of defense - 2015
Scientific interests:
-
Innovative development of the enterprise and its investment support;
-
Economy and organization of trade;
-
Commodity innovation policy.
-
Marketing product policy;
Accounts of the scientist:
-
Scientist account (ORCID): 0000-0003-0143-2625
-
Researcher ID (Publons / Web of Science ResearcherID): ABE-1607-2020
-
Scholar's account (Google Scholar): https://scholar.google.com.ua/citations?user=FtLlDM8AAAAJ&hl=uk
Advanced training:
-
2016 - advanced training (internship) at the Department of Economics and Marketing of Zaporizhzhia Private Classical University, Zaporizhzhia, 6 ECTS credits (180 hours)
-
2018 - professional development (international internship) at the Technical University of Varna, Bulgaria, 4 ECTS credits (120 hours)
-
2020 - advanced training (international internship) at the University of Social Sciences (UNS) in Łódź in cooperation with the Central European Academy Studies and Certifications (CEASC) Foundation, the Catholic University in Ružomberok (Slovakia), 6 ECTS credits (180 hours)
Additional education:
-
2025 - Marketing of IT products. Improving the qualifications of employees of higher education institutions. (Certificate)
-
2022 - Webinar «Blended learning: tools and practices from the IT business for university teachers.» Genesis. PFE (certificate).
-
2022 - «Google Analytics. Increase marketing efficiency!» Udemy. WebPromoExperts (certificate).
-
2021 - Two-day intensive «How to quickly make attractive presentations.» Organizer: USAID project "Economic support of Eastern Ukraine (certificate)
-
2021 - Training course «How to start a case club» Organizer: USAID project "Economic support of Eastern Ukraine (certificate).
-
2020 - «Teachers 4.0: Effective approaches for distance education» Duration 14 hours. Course organizers: Servier Ukraine, UGEN, Center «CSR Development» (certificate dated 12.24.2020).
-
2020 6-day training on creating video presentations in the Vegas Pro program. Organizer: Oleksiy Radonets Video School (certificate).
-
2020 - Three-day training «Successful investments in IPO» Organizer: Fintelekt savings&investments (certificate dated 07.11.2020)
Total scientific works:
-
150 scientific publications, of which: scientific works published in publications that are included in the Web of Science scientific-metric database - 2; in collective monographs – 5 articles; in scientific specialized publications of category «B» from the list of the Ministry of Education and Culture of Ukraine - 20; scientific journals of Ukraine – 4; international foreign scientific publications – 2, theses of reports – 90. Has 57 works of an educational and educational and methodological nature, author’s certificate for the article – 1.
Main scientific works (publications):
-
Borysenko O.E., Elkadi Mahmud Mohamed Reda Elsayed, Onufrienko N.L. A.s. 59452 Ukraine. Article «Improving the marketing process of a machine-building enterprise based on the experience of a foreign company» (Application No. 59869 dated 03/02/2015, registration date 04/28/2015).
-
Borysenko O.E. Digital Marketing Tools in Retail: A Path to Efficiency and Innovation. Economy and society. Issue No. 73/2025.
-
Lifvr V.V., Borysenko O.E. Advertising strategy on the Internet: essence and meaning. Scientific perspectives: journal. 2022. No. 6 (24). 2022. P. 332-344.
-
Nechayeva Iryna, Borysenko Olena, Onufriienko Nataliia. Using internet marketing tools in the management of educational projects for the development of human potential (education for adults). Roczniki Ekonomiczne KPSW w Bydgoszczy Roczniki Ekonomiczne Vol. 14. 2021.
-
Nechaeva I.A., Borysenko O.E., Onufrienko N.L. Analysis of the possibility and justification of the need to create projects for the development of the human potential of the region. Economy and society. 2021. No. 27.
-
Shitikova L.V., Borysenko O.E. The influence of the educational level of training and professional qualification of personnel on the formation of product policy and the development of the innovative potential of the enterprise. Scientific journal «Black Sea Economic Studies». Issue 60. Part 2. 2020. P.17-23.
-
Borysenko O.E. Problems and prospects of managing the effective provision of water resources in the economic activity of industrial enterprises / Marketing and management of innovations. 2015. No. 4. P.117-126.
-
Borysenko O.E., Onufrienko N.L., M. Elkady Improvement of the marketing process of an enterprise in the machine-building industry based on the experience of a foreign company // Business Inform. 2014. No. 11. C. 346-351.
Participation in conferences:
-
Borysenko O.E. Polishchuk V.P. Placement of commercial objects of small architectural form in the city. XLVII International scientific and practical conference «The Future of Scientific Discoveries: New Trends and Technologies» (November 13-15, 2024) Marseille, France. International Scientific Unity, 2024. R. 76-79.
-
Borisenko O.E., Dudkin Yu.V. Methods for assessing the effectiveness of merchandising measures. Science Week-2023. Faculty of Economics and Management. Abstracts of scientific and technical conference reports, Zaporizhzhia, April 24–28, 2023 [Electronic resource] / Editor: Vadym SHALOMIEV (editor-in-chief) Electronic data. – Zaporizhzhia: Zaporizhzhia Polytechnic National University, 2023. P.186-188
-
Borisenko O.E. Nechay M.Yu. Ways to improve the efficiency of inventory management in an alcoholic beverage store. «Recovery of Ukraine and its regions in the context of global trends: management, administration and provision». Abstracts of the reports of the international scientific and practical conference, Zaporizhzhia, May 25–26, 2023 [Electronic resource] / Editor: V. V. Naumyk (editor-in-chief) Electronic data. – Zaporizhzhia: Zaporizhzhia Polytechnic National University, 2023. P. 371-373
-
Borysenko O.Y., Pavlova V.V. Evaluation of the marketing policy efficiency of an Industrial enterprise distribution. Search for scientific answers to the challenges of our time, on December, 10-11, Seattle, Washington, USA. No. 15. 2022. pp. 61-64
-
Nechaeva I.A., Borysenko O.E., Onufrienko N.L. Overview of global trends in the development of the adult education market. «Management of Modern University»: III International Scientific and Practical Conference Proceedings (Kyiv, April 29, 2021). Kyiv, 2021. P. 47-53.
-
Borysenko O.E., Dovzhik V.S. Modern Internet marketing tools. Economics, finance, accounting and law: problems and prospects for development: collection of theses of reports of the international scientific and practical conference (Poltava, November 17, 2021): in 2 h. Poltava: TSFEND, 2021. Part 1. P. 38-41
-
Borysenko O.E. Modern methods of diagnosing the innovative development of the enterprise. International scientific and practical conference «Mathematical modeling of processes in the economy and project and program management» (MMP-2020), Koblevo, September 14-18, 2020. Works Kharkiv: Khnure, 2020. P.23-26
-
Borisenko O.E., Fedorets V.M. Prospects for the development of small businesses in the sunflower oil market. Strategic priorities for the development of entrepreneurship, trade and exchange activities: Materials of the International Scientific and Practical Conference of May 14-15, 2020 / Edited by Prof. Tkachenko A.M. Electronic data. Zaporizhzhia: Zaporizhzhia Polytechnic National University, 2020, pp. 229-231.
-
Borisenko O.E., Smoroda O.V. Problems of Internet trade development in Ukraine. Strategic priorities for the development of entrepreneurship, trade and exchange activities: Materials of the International Scientific and Practical Conference May 14-15, 2020 / Edited by Prof. Tkachenko A. M. Electronic data. Zaporizhzhia: Zaporizhzhia Polytechnic National University, 2020, pp. 227-228.
-
Borysenko O.E., Biloshapka V.S. The main factors affecting the efficiency of the operational activity of trade networks. Entrepreneurship and trade: development trends: materials of the 3rd International Scientific and Practical Conference (May 21-22, 2020). – Odesa: ONPU, 2020. P.143-145.
Honors and awards:
-
Chest Badge «For impeccable work» of the III degree for many years of conscientious work and active participation in the public life of the university. November 2024
-
Diploma Zaporizhzhia Regional Federation of Employers Zaporizhzhia Regional Union of Industrialists and Entrepreneurs (Employers) «Potential» for significant personal contribution to the training of highly qualified specialists, many years of fruitful scientific and pedagogical activity, fulfillment of tasks related to the implementation of state employment policy, May 2024.
-
Diploma of the Zaporizhzhia Regional Committee of the Trade Union of Education and Science Workers of Ukraine for an active public position, support for the image of the trade union organization, significant personal contribution to the socio-economic protection of members of the Trade Union and on the occasion of the 122nd anniversary of the establishment, November 2022.
-
Diploma of the district administration of the Zaporizhzhia City Council for the Oleksandrivskyi district for a significant contribution to the training of highly qualified specialists, high professionalism, fruitful pedagogical and scientific work, an active position in the public life of the university and on the occasion of the first anniversary of the founding of the Faculty of Construction, Architecture and Design of the Zaporizhzhia National Technical University, October 2018.
-
Diploma of the Zaporizhzhia National Technical University for the successful defense of a candidate's thesis and on the occasion of the Day of Science. (Order No. 36m dated 05/16/2016)
-
Diploma of the Department of Education and Science, Youth and Sports of the Zaporizhzhia City Council for a significant contribution to the training of highly qualified specialists, high professionalism, fruitful pedagogical and scientific work, as well as an active position in the public life of the university, 2015.
-
Certificate of district administration of Zaporizhzhia City Council in Zhovtnev District for significant contribution to the training of highly qualified specialists, high professionalism, fruitful pedagogical and scientific work, active position in public life of the university and on the occasion of the 114th anniversary of the university's existence, November 2014.
-
Ramota of the Institute of Economics and Humanities of Zaporizhzhia National Technical University for his fruitful work as the secretary of the EGI and in honor of the 20th anniversary of the establishment of the Faculty of Economics and Management. 05/16/2014
-
Acknowledgment of the Academic Council of the Faculty of Economics and Management of the Faculty of Economics and Management, 2013.
Membership in public associations:
-
valid member of the Ukrainian Marketing Association (Certificate No. 537)
The year of the start of activity at the university: 1990.
Main scientific works
-
Borysenko O.E. Digital Marketing Tools in Retail: A Path to Efficiency and Innovation. Economy and society. Issue #73. 2025. URL: https://doi.org/10.32782/2524-0072/2025-73-89
-
Korolkov V.V., Borysenko O.E., Gubar O.V. Academic review. 2023. No. 2 (59), pp. 270-283. DOI: 10.32342/2074-5354-2023-2-59-18 (Professional edition) (Web of Science)
-
Lifvr V.V., Borysenko O.E. Advertising strategy on the Internet: essence and meaning. Scientific perspectives: journal. 2022. No. 6 (24). 2022. P. 332-344. https://doi.org/10.52058/2708-7530-2022-6(24)-332-344.
-
Nechayeva Iryna, Borysenko Olena, Onufriienko Nataliia. Using internet marketing tools in the management of educational projects for the development of human potential (education for adults). Roczniki Ekonomiczne KPSW w Bydgoszczy Roczniki Ekonomiczne Vol. 14. 2021.
-
Nechaeva I.A., Borysenko O.E., Onufrienko N.L. Analysis of the possibility and justification of the need to create projects for the development of the human potential of the region. Economy and society. 2021. No. 27. URL: http://economyandsociety.in.ua/index.php/journal/article/view/464.
-
Shitikova L.V., Borysenko O.E. The influence of the educational level of training and professional qualification of personnel on the formation of product policy and the development of the innovative potential of the enterprise. Scientific journal «Black Sea Economic Studies». Issue 60. Part 2. 2020. P.17-23. URL: http://bses.in.ua/journals/2020/60_2_2020/5.pdf
Contacts
Address:
69063, Ukraine, Zaporizhzhia, 64 Zhukovsky St
Classroom:
281 (main building)
Phone:
e-mail:
