Brandbook
Official visual assets, logos, fonts, and brand guidelines of Zaporizhzhia Polytechnic.
The Emblems of Zaporizhzhia Polytechnic National UniversityName & Slogans
Full official name
Zaporizhzhia Polytechnic National University
Informal name
Zaporizhzhia Polytechnic
In English
Zaporizhzhia Polytechnic National University
University Motto
Vivere est cogitare
(To live is to think)
Primary slogan
«Zaporizhzhia Polytechnic — a century of experience in educating professionals»
Secondary slogan
«Zaporizhzhia Polytechnic — your promising future»
Downloadable Materials
All graphic elements are available in various color schemes. Vector formats (SVG, PDF) are ideal for layouts and printing, raster (PNG) for presentations.
Logo
The main identifier of the university. Used on most official materials.
Text Mark
Official typography of the university name to be used separately or alongside the coat of arms.
Coat of Arms
Official large coat.
Usage Rules
Technical requirements for placing logos: minimum allowable sizes to maintain readability and a clear space free of other elements.
Minimum Height
Main Logo / Large Coat of Arms
10 мм / 64px
Small Coat of Arms (Emblem)
5 мм / 32px
Text Mark
3 мм / 24px
Clear Space (Protection Area)
A space must be left around the coat of arms and logo where no foreign elements should be placed. The distance is calculated relative to the height (h).
Logo / Coat
0.2h
0.2h
0.2h
0.2h
For main logo and coat of arms
Clear space is 0.2 × height
Emblem / Horiz.
0.3h
0.3h
0.3h
0.3h
For small coat of arms and horizontal versions
Clear space is 0.3 × height
Prohibitions
When using the logo, it is forbidden to change the color, font, tilt, proportions, and violate the clear space.
View examples- Change proportions of the logo or its parts
- Deform individual elements or text
- Change the arrangement of elements relative to each other
- Arbitrarily change colors or apply gradients
- Place foreign objects in the clear space
- Use cluttered or multi-colored backgrounds
Brand Colors
The colors of the University coat of arms are used as corporate colors.
Color schemes and their application:
- СМҮК — for printed products
- RGB — for screen display
- НЕХ — used in WEB
Primary Colors
Blue
Red
Yellow
Secondary Colors
Dark Blue
Dark Red
Bronze
In layouts, it is allowed to use color shades by adjusting brightness.
QR Code
Official QR code linking to the main site. You can also generate your own branded QR code.
Branded QR Code Generator
Create a unique QR code with the University logo in the center for your posters or presentations.
Go to GeneratorFonts
When creating information products, it is appropriate to use the following fonts: Roboto Condensed, Roboto, Georgia.
Aa
Roboto
Used in combination with Roboto Condensed when designing headings and small text blocks.
Download Archive (.7z)
Aa
Roboto Condensed
Used in combination with the base Roboto font when designing headings and small text blocks.
Download Archive (.7z)
Aa
Georgia
A serif font recommended for designing information materials with a significant amount of text.
Download Archive (.7z)
